AI tools rarely cite the same sources

25:I[56264,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"GuestHistoryRecorder"] 26:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"EmailPreview"] 29:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 27:T7458, AI tools rarely cite the same sources

Few things are predictable in AI search. Ask the same question twice and you may get completely different sources.

Bill Widmer tracked 13,184 citations across ChatGPT, Claude, Gemini and Perplexity to see how each platform chooses its sources.

Here’s what he found:

All four platforms cited the same domain for the same question just 1.7% of the time.
Only 10% to 30% of cited domains also ranked in Google’s top 10.
When Bill repeated the same questions two days later, some platforms changed most of their sources.

You’ll also learn why tracking mentions matters, why a single AI answer tells you very little and what you can do to improve your visibility across all four platforms.

Show me the AI citation data! →

I hope you find this useful!

Andy

p.s. A huge thank you to Bill for sharing his research and insights with us! :)

Is AI changing your customer journey?

AI is changing how customers discover, evaluate and choose. Join us and John Jantsch on Tuesday, September 22 at 12pm CT for a hands-on look at what’s changed and where your biggest opportunities may be hiding.

Save my spot →

28:T161a,13,184 AI citations analyzed andy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX5MfF96DSr1W4BT3hc6v3KFzW2ZRfP15Tt0F5N8tN9CY3gP0xW7Y8-PT6lZ3kNW1Bpd-51Q8qddW6mm7Nl5tj3S-W430KX56JtWG8W82fH8h1B5XkmN78nJBW-lNhlV8yZkv4VjWJfW2Gny1Y7K9KDbN1B2Q5kXrj66W73q0CY8FPC6JW4ZVbvW4WYRQ8W1blX_R1Ktt3bW5tLM4s5YQJkPN1Qg77xcHF0fW2n8ygs4yMVyXW8Mcbq23tMfV9W1PHHXJ31sf7tW1Nk51f1ML098W46B8x160d_k5W6NPZqN8KgwnGW996Skk5PHNhHW866dkj2x9y2mW8SG1p-2fnqGVW8zT-L82MvTkKW51Y4F_8Wh4CqW37qR0t6Yy64sW3dx63b7TxVxmf3jj2Yd04 ) Few things are predictable in AI search. Ask the same question twice and you may get completely different sources. Bill Widmer tracked 13,184 citations across ChatGPT, Claude, Gemini and Perplexity to see how each platform chooses its sources. Here’s what he found: - All four platforms cited the same domain for the same question just 1.7% of the time. - Only 10% to 30% of cited domains also ranked in Google’s top 10. - When Bill repeated the same questions two days later, some platforms changed most of their sources. four-models (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX5MfF96DSr1W4BT3hc6v3KFzW2ZRfP15Tt0F5N8tN9CY3gP0xW7Y8-PT6lZ3kNW1Bpd-51Q8qddW6mm7Nl5tj3S-W430KX56JtWG8W82fH8h1B5XkmN78nJBW-lNhlV8yZkv4VjWJfW2Gny1Y7K9KDbN1B2Q5kXrj66W73q0CY8FPC6JW4ZVbvW4WYRQ8W1blX_R1Ktt3bW5tLM4s5YQJkPN1Qg77xcHF0fW2n8ygs4yMVyXW8Mcbq23tMfV9W1PHHXJ31sf7tW1Nk51f1ML098W46B8x160d_k5W6NPZqN8KgwnGW996Skk5PHNhHW866dkj2x9y2mW8SG1p-2fnqGVW8zT-L82MvTkKW51Y4F_8Wh4CqW37qR0t6Yy64sW3dx63b7TxVxmf3jj2Yd04 ) You’ll also learn why tracking mentions matters, why a single AI answer tells you very little and what you can do to improve your visibility across all four platforms. Show me the AI citation data! → (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX5MfF96DSr1W4BT3hc6v3KFzW2ZRfP15Tt0F5N8tN9CY3gP0xW7Y8-PT6lZ3kNW1Bpd-51Q8qddW6mm7Nl5tj3S-W430KX56JtWG8W82fH8h1B5XkmN78nJBW-lNhlV8yZkv4VjWJfW2Gny1Y7K9KDbN1B2Q5kXrj66W73q0CY8FPC6JW4ZVbvW4WYRQ8W1blX_R1Ktt3bW5tLM4s5YQJkPN1Qg77xcHF0fW2n8ygs4yMVyXW8Mcbq23tMfV9W1PHHXJ31sf7tW1Nk51f1ML098W46B8x160d_k5W6NPZqN8KgwnGW996Skk5PHNhHW866dkj2x9y2mW8SG1p-2fnqGVW8zT-L82MvTkKW51Y4F_8Wh4CqW37qR0t6Yy64sW3dx63b7TxVxmf3jj2Yd04 ) I hope you find this useful! Andy p.s. A huge thank you to Bill for sharing his research and insights with us! :) amanda (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX5MfF96DSr1W4BT3hc6v3KFzW2ZRfP15Tt0F5N8tN9Dd3gP0xW8wLKSR6lZ3n7W9dYVmf3CF7CnW2T593b6kQ9J-W6tR9Lx78tLJrW5hcMKb1Xx38QN7bVqTDQpjyDW5RwK623KMZ5HW3n72Wn4qbglbW5fX4w5972Y-kW11hKV72LZ4-1W6X7Cwj6cVDrNW6hqS-S1m-Sv2W2yQ6V93kqnTVW14kQfv263m69W6x46gG5w4xglW7ZbGvW5yx85NW6KvdDr4Wx0cvVFc6yC5qgHVVW8tfPPK8K7T0tW1r2RhT8m2Z1BN3ldKMh8ZPjyW72JqZC7lbyJ9Vv0qK81ZlpbDW4wN_zm8nkgY7W2z83qf7Vb_BBW6j718741WcjFW8YsVBr2B0THfW6_Hkkt7PKcnMW2st5gT9jFs9Tf6-5SXz04 ) Is AI changing your customer journey? AI is changing how customers discover, evaluate and choose. Join us and John Jantsch on Tuesday, September 22 at 12pm CT for a hands-on look at what’s changed and where your biggest opportunities may be hiding. Save my spot → (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX5MfF96DSr1W4BT3hc6v3KFzW2ZRfP15Tt0F5N8tN9Dd3gP0xW8wLKSR6lZ3n7W9dYVmf3CF7CnW2T593b6kQ9J-W6tR9Lx78tLJrW5hcMKb1Xx38QN7bVqTDQpjyDW5RwK623KMZ5HW3n72Wn4qbglbW5fX4w5972Y-kW11hKV72LZ4-1W6X7Cwj6cVDrNW6hqS-S1m-Sv2W2yQ6V93kqnTVW14kQfv263m69W6x46gG5w4xglW7ZbGvW5yx85NW6KvdDr4Wx0cvVFc6yC5qgHVVW8tfPPK8K7T0tW1r2RhT8m2Z1BN3ldKMh8ZPjyW72JqZC7lbyJ9Vv0qK81ZlpbDW4wN_zm8nkgY7W2z83qf7Vb_BBW6j718741WcjFW8YsVBr2B0THfW6_Hkkt7PKcnMW2st5gT9jFs9Tf6-5SXz04 ) Orbit Media Studios, 4043 N Ravenswood Ave, Suite #316, Chicago, Illinois 60613, United States, (773) 348-4581 Unsubscribe 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