The content AI can’t create...

23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2mw-a1g823g_z.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/13zx2la-v6ymv.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:T597e, The content AI can’t create...

What can’t AI do?

Quite a lot, actually. And those gaps may be exactly where your content strategy should focus.

There are two types of content AI simply can’t create: your original opinions and your original data.

We’ll show you why these types of content are more valuable than ever, plus:

10 content formats AI can’t make
How to find stronger thought leadership topics
How to uncover original research ideas
2 AI prompts to help you get started :)

Ready to make content AI can’t?

Yes, show me what AI can’t do →

I hope you find these useful!

Andy

25:T1022,2 things AI simply can’t produce andy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN4JVR8_NrHmNW1dpncW2NSJLGW5F-ysz9dVjp-W2l4CSJ1xS2jtN7p5l4ScxsTSW3pqQ2W7XR4pXW7XQ3yb832Lw0W6G5T221MrvrxW2kZN6w14zZczW2NXPdW87qTYLW1-416T2k_KtfN7THCrJR64lDW1s51lc6CVZ6lW4-s9548M5by5W7DNShp74b0GzW6nN9Cd7lpjVJW82swVv7Rnj7tW6vt0Pl6tqKtpW14sNVR8P9WwgW4FLWdS1zRf51W28QmWg3yCJ9hW2cs0l12-fGbdW6D0Lvn2wdSxkW51GryD5tQzBzW63BXw52S5hWYV1wCbW9d1742d3QLSg04 ) What can’t AI do? Quite a lot, actually. And those gaps may be exactly where your content strategy should focus. There are two types of content AI simply can’t create: your original opinions and your original data. data-ownership-matrix (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN4JVR8_NrHmNW1dpncW2NSJLGW5F-ysz9dVjp-W2l4CSJ1xS2jtN7p5l4ScxsTSW3pqQ2W7XR4pXW7XQ3yb832Lw0W6G5T221MrvrxW2kZN6w14zZczW2NXPdW87qTYLW1-416T2k_KtfN7THCrJR64lDW1s51lc6CVZ6lW4-s9548M5by5W7DNShp74b0GzW6nN9Cd7lpjVJW82swVv7Rnj7tW6vt0Pl6tqKtpW14sNVR8P9WwgW4FLWdS1zRf51W28QmWg3yCJ9hW2cs0l12-fGbdW6D0Lvn2wdSxkW51GryD5tQzBzW63BXw52S5hWYV1wCbW9d1742d3QLSg04 ) We’ll show you why these types of content are more valuable than ever, plus: - 10 content formats AI can’t make - How to find stronger thought leadership topics - How to uncover original research ideas - 2 AI prompts to help you get started :) Ready to make content AI can’t? Yes, show me what AI can’t do → (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN4JVR8_NrHmNW1dpncW2NSJLGW5F-ysz9dVjp-W2l4CSJ1xS2jtN7p5l4ScxsTSW3pqQ2W7XR4pXW7XQ3yb832Lw0W6G5T221MrvrxW2kZN6w14zZczW2NXPdW87qTYLW1-416T2k_KtfN7THCrJR64lDW1s51lc6CVZ6lW4-s9548M5by5W7DNShp74b0GzW6nN9Cd7lpjVJW82swVv7Rnj7tW6vt0Pl6tqKtpW14sNVR8P9WwgW4FLWdS1zRf51W28QmWg3yCJ9hW2cs0l12-fGbdW6D0Lvn2wdSxkW51GryD5tQzBzW63BXw52S5hWYV1wCbW9d1742d3QLSg04 ) I hope you find these useful! Andy Orbit Media Studios, 4043 N Ravenswood Ave, Suite #316, Chicago, Illinois 60613, United States, (773) 348-4581 Unsubscribe (https://marketing.orbitmedia.com/hs/preferences-center/en/direct?data=W2nXS-N30h-GNW4rzQNx2HJQVqW38l4Sk32bpwSW3y_dNb3HdNfGW22TGGX1L75C6W3JXv174hFzg4W4kvpDM41_1XWW3_Kcb52Pz3NNW1BPsw03BZk3RW2KqzXJ1LqqCZW2MLsK72CLYGBW2PThCS36p88kW1ZbnDc4tdfKMW2F_1-53ZZMH9W4hKFWf2Kn-48W47lbZD3ZJGkRW2zG6W821qpyqW1V98CW3d0ylVW1Xf7mn4rfM80W3_XqkX4pt8-_W3B_mZD3Ffk9_W3__JbZ1NprtyW2Kz4NN30rVBqW4pl5Pt3P1k-1W3yWFYb1NlvdnW2vNKbR3z49LtW2p4CXZ3QZJ65W45xWK44pr18JW2Csvt91V8JZzW2vY48s3CdLw6W1Lyx8X2szdS8W3dwcNr3bbPhpW1Ly6Gh3V_n2ZW3ZD3YD3Fh2P6W2qD1Jf3_N8x9W3Xsy834cQFCcW2FM4L730CcllW3LJ9wQ4hdWlvW34ppCr2zG2j-W250qBW2qW1XlW2z-yLL1ZnPGtW1_dcQv1NylHPW2nVq1D4rC15lW3JDgnZ4cR1NfW1ZwVg636DMsFW1ZwR5B4tnDp_W4fggQc2KJyRvW4mk2z53by_b8W3SMkZV3bqt2ZW3V-_YC3SNbw3W2YxxC23M9M_3W45RhzS3VztCgW2RC3jH1_ryFwW3BX9_92TLNfSW3LYxrQ2nT8Z2W2-Gpfd2Rs1QCW1LgZnS3_LsrwW1NkGs41Sq9Y4W2KNNM03SH_R5f38CD8904&_hsenc=p2ANqtz-_5c0jq2UJ_UMz7Gujgunvs2E3LW7aApfLd5MWypLsFa7jBIEYRAeoZcA3k8fKkMJWopRfJ2UFLh9AVku4gDRIu5gPS0g&_hsmi=431785212 ) Manage preferences (https://marketing.orbitmedia.com/hs/preferences-center/en/page?data=W2nXS-N30h-GNW4rzQNx2HJQVqW38l4Sk32bpwSW3y_dNb3HdNfGW22TGGX1L75C6W3JXv174hFzg4W4kvpDM41_1XWW3_Kcb52Pz3NNW1BPsw03BZk3RW2KqzXJ1LqqCZW2MLsK72CLYGBW2PThCS36p88kW1ZbnDc4tdfKMW2F_1-53ZZMH9W4hKFWf2Kn-48W47lbZD3ZJGkRW2zG6W821qpyqW1V98CW3d0ylVW1Xf7mn4rfM80W3_XqkX4pt8-_W3B_mZD3Ffk9_W3__JbZ1NprtyW2Kz4NN30rVBqW4pl5Pt3P1k-1W3yWFYb1NlvdnW2vNKbR3z49LtW2p4CXZ3QZJ65W45xWK44pr18JW2Csvt91V8JZzW2vY48s3CdLw6W1Lyx8X2szdS8W3dwcNr3bbPhpW1Ly6Gh3V_n2ZW3ZD3YD3Fh2P6W2qD1Jf3_N8x9W3Xsy834cQFCcW2FM4L730CcllW3LJ9wQ4hdWlvW34ppCr2zG2j-W250qBW2qW1XlW2z-yLL1ZnPGtW1_dcQv1NylHPW2nVq1D4rC15lW3JDgnZ4cR1NfW1ZwVg636DMsFW1ZwR5B4tnDp_W4fggQc2KJyRvW4mk2z53by_b8W3SMkZV3bqt2ZW3V-_YC3SNbw3W2YxxC23M9M_3W45RhzS3VztCgW2RC3jH1_ryFwW3BX9_92TLNfSW3LYxrQ2nT8Z2W2-Gpfd2Rs1QCW1LgZnS3_LsrwW1NkGs41Sq9Y4W2KNNM03SH_R5f38CD8904&_hsenc=p2ANqtz-_5c0jq2UJ_UMz7Gujgunvs2E3LW7aApfLd5MWypLsFa7jBIEYRAeoZcA3k8fKkMJWopRfJ2UFLh9AVku4gDRIu5gPS0g&_hsmi=431785212 ) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"The content AI can’t create...","children":["$","$L23",null,{"email":{"id":"08065f58-c81b-4c20-8b1c-74551d59a5fb","subject":"The content AI can’t create...","previewText":"2 things AI simply can’t produce\n\nandy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN4JVR8_NrHmNW1dpncW2NSJLGW5F-ysz9dVjp-W2l4CSJ1xS2jtN7p5l4ScxsTSW3pqQ2W7XR4pXW7XQ3yb832Lw0W6G5T221MrvrxW2kZN6w14zZczW2NXPdW87qTYLW1-416T2k_Ktf","sentAt":"2026-08-05T20:59:29.000Z","classification":"marketing","imageCount":4,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/08065f58-c81b-4c20-8b1c-74551d59a5fb.jpg","emailType":"welcome","typeConfidence":"certain","typeBasis":"arrived 5.1h after we subscribed, message 2 from this brand","brand":"$6:props:children:props:children:2:props:brands:471","bodyHtml":"$24","textBody":"$25","bodyFallback":null}}]}] a:null f:[["$","title","0",{"children":"The content AI can’t create... by Orbit Media Studios | Mailspo"}],["$","meta","1",{"name":"description","content":"2 things AI simply can’t produce\n\nandy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/08065f58-c81b-4c20-8b1c-74551d59a5fb"}],["$","meta","4",{"property":"og:title","content":"The content AI can’t create... by Orbit Media Studios | Mailspo"}],["$","meta","5",{"property":"og:description","content":"2 things AI simply can’t produce\n\nandy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/08065f58-c81b-4c20-8b1c-74551d59a5fb"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/08065f58-c81b-4c20-8b1c-74551d59a5fb.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"Orbit Media Studios email creative: The content AI can’t create..."}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-05T20:59:29.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"The content AI can’t create... by Orbit Media Studios | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"2 things AI simply can’t produce\n\nandy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/VX2zkh7Cx1N0N87mknKxpHG1W178YCN5Sl_t4N1m0FrR3gP0xW7Y8-PT6lZ3lZN"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/08065f58-c81b-4c20-8b1c-74551d59a5fb.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"Orbit Media Studios email creative: The content AI can’t create..."}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.2vob68tjqpejf.ico","sizes":"256x256","type":"image/x-icon"}],["$","$L26","18",{}]]

Search Mailspo