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Think genre, themes, and audience (e.g., "cozy mystery for cat lovers"). Choose your BISAC categories carefully. Don't just pick the most obvious category. Look for niches where competition is lower but reader intent is high. A well-chosen subcategory can make the difference between showing up in search on page 1 and page 10. Nail your title and subtitle. Your subtitle is prime real estate for keywords. If your title is evocative, use the subtitle to clarify what the book is actually about and who it's for. Strong metadata means more eyes on your book—and the potential for more sales. Watch our video for more ways to sharpen your metadata. 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