Your BFCM prep starts now. Yes, already.

23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2mw-a1g823g_z.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/13zx2la-v6ymv.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:T70ce, Your BFCM prep starts now. Yes, already.

Hi Friend,

Summer just ended. The kids are back in school, the office is full again, and the calendar looks manageable for about ten minutes.

Then you remember: Black Friday is in November.

For most ecommerce marketers, BFCM is the biggest revenue event of the year—and the brands that win it aren't the ones who scramble in the end of October.

They're the ones who start now, while everyone else is still catching up on emails.

So over the next few weeks, I’m going to walk you through everything you need to be ready. A BFCM crash course if you’d like, delivered in five emails.

One step at a time, nothing overwhelming.

Here's what's coming:

Next up: Get your list ready.

Clean it, grow it, and make sure it's in shape before you send a single campaign.

Email 3: Segment your audience.

Only 20% of ecommerce merchants segment their email lists.

That same 20% earns nearly 80% of all the revenue. We'll show you how to be in that group.

Email 4: Build your pre-BFCM campaign.

The teaser emails, early access drops, and save-the-date moments that build anticipation before the big day.

Email 5: Build your BFCM campaign.

Build your BFCM campaign, a final checklist, plus real BFCM emails from Drip customers to gut-check yours against.

That's it. Five emails, one clear plan, and enough time to actually execute it properly.

I'll be back soon with the next step.

If you can’t wait—here's everything you need for BFCM. All in one place.

Explore the BFCM playbook

Sofie Mølgaard

Partner Marketing Manager

25:Tbcc,5 emails. Everything you need to be ready before the chaos hits. Hi Friend, Summer just ended. The kids are back in school, the office is full again, and the calendar looks manageable for about ten minutes. Then you remember: Black Friday is in November. For most ecommerce marketers, BFCM is the biggest revenue event of the year—and the brands that win it aren't the ones who scramble in the end of October. They're the ones who start now, while everyone else is still catching up on emails. So over the next few weeks, I’m going to walk you through everything you need to be ready. A BFCM crash course if you’d like, delivered in five emails. One step at a time, nothing overwhelming. Here's what's coming: Next up: Get your list ready. Clean it, grow it, and make sure it's in shape before you send a single campaign. Email 3: Segment your audience. Only 20% of ecommerce merchants segment their email lists. That same 20% earns nearly 80% of all the revenue. We'll show you how to be in that group. Email 4: Build your pre-BFCM campaign. The teaser emails, early access drops, and save-the-date moments that build anticipation before the big day. Email 5: Build your BFCM campaign. Build your BFCM campaign, a final checklist, plus real BFCM emails from Drip customers to gut-check yours against. That's it. Five emails, one clear plan, and enough time to actually execute it properly. I'll be back soon with the next step. If you can’t wait—here's everything you need for BFCM. All in one place. Explore the BFCM playbook (https://c99Gr04.na1.hubspotlinks.com/Ctc/T5+113/c99Gr04/VVZDx185wgg3VqXYPN7kLHNjW15bp5B5SzNwDN6G5TqP3lcq-W69sMD-6lZ3lGW1_8XxQ1jTWffN16HVJFgjtzRW66lhlQ8dm3XNW6qQLws1zbLDNW251g4B2qSH59W61yg562-9kH7W8KlCnP2mw2b8W3DG1Bj76R2LwW2WYqMS7vHMptW3BXPD26zTp2tW8FMz8z1m1D8PW8hqywm7zHSRHW4mRfQG8DSwbsW1q02D62j75D5W5ZmVbQ79cn29W2XLdvj4CYWSlW8NQYxY92s6BvW109l631df8YSW68q5-640BJZ4W2-8n3_7wDnrkdpQKwz04 ) Sofie Mølgaard Partner Marketing Manager Drip, 9450 SW Gemini Dr, PMB 36222, Beaverton, OR 97008 Unsubscribe (https://hs-1445333.s.hubspotemail.net/hs/preferences-center/en/direct?data=W2nXS-N30h-RYW2-q2GT2sVMJRW43CmLD3g01ZVW3QQTXL2HFwvBW49SY2s2vBNlrW41rq0p3GYT6kW2PlqHK2xB7hzW3BZmKg4tBrXRW45yNNs36nKVKW4fxVlR2CTC8DW3XJM-D1SfWnpW2MRWnF3z1DL3W213lLz4pFNLnW36k1Zm3ZLFxXW32F4b_3LPFkfW3K78fS231qHvW30v0912PkD7tW2Rv_7v1LpfMJW4plVYj2KV7mCW3_XrRM25jhxBW3ZY1NP3gxMKMW36vzkR4mtSdMW3NX0DS1_6vTPW3ZNMLX2HFy85W47CPJK49Pbb_W2KqD122v-9SVW3QWqX936Bz61W4cHz4P2sF62VW21nLG82Ft7tbW4pn99v3XXV_rW38nFHp1Bc-3RW38nd5q3ZSzWcW367tGC3LXGk0W1VzRgk368fQcW2zLfN_1Qm6gzW3jlyhQ3QWrT-W4cjdxh2KRGG6W3_LsTL2CKF8zW2Hzjj63yNwJHW2FXc2y2vXKp5W2HR5W034khSBW34xTcL2TBNkgW38xrVx4hH6sjW4tCFx23brgDyW235FHN2xy2FzW3blgzf3g72HGW3QKTKv30DpTFW2w0GF51LxGt0W21lm1k2xzj3BW2TqcX84r7tZPW41QSPN2w4QqsW3NDzTf3gvzKbW25mxvN1QC3KTW2KPdSq1-_k9QW4cqSGW3_LYdhW25hnx83SzJ-5W2HzPDF4cN8PSW2FCfty2FXLBb0&_hsenc=p2ANqtz-9CMcN4aawx7VjMTXsJFUwWmgPX0erVNqYLJvjxymWAzlD-ivb9cebxglFl6cUPi_C3FHJkHy-58ZWqry9wIYWeU0BVJQ&_hsmi=424597457 ) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Your BFCM prep starts now. Yes, already.","children":["$","$L23",null,{"email":{"id":"15ad4340-7a6f-4dff-87f9-a34926c88f01","subject":"Your BFCM prep starts now. Yes, already.","previewText":"5 emails. Everything you need to be ready before the chaos hits.\n\nHi Friend,\n\nSummer just ended. The kids are back in school, the office is full again, and the calendar looks manageable for about ten minutes.\n\nThen you remember: Black Friday is in November.\n\nFor most ecommerce marketers, BFCM is the","sentAt":"2026-08-11T08:52:55.000Z","classification":"marketing","imageCount":4,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/15ad4340-7a6f-4dff-87f9-a34926c88f01.jpg","emailType":"welcome","typeConfidence":"certain","typeBasis":"arrived 48.5h after we subscribed, message 1 from this brand","brand":"$6:props:children:props:children:2:props:brands:157","bodyHtml":"$24","textBody":"$25","bodyFallback":null}}]}] a:null f:[["$","title","0",{"children":"Your BFCM prep starts now. Yes, already. by Drip | Mailspo"}],["$","meta","1",{"name":"description","content":"5 emails. Everything you need to be ready before the chaos hits.\n\nHi Friend,\n\nSummer just ended. The kids are back in school, the office is full again, and the "}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/15ad4340-7a6f-4dff-87f9-a34926c88f01"}],["$","meta","4",{"property":"og:title","content":"Your BFCM prep starts now. Yes, already. by Drip | Mailspo"}],["$","meta","5",{"property":"og:description","content":"5 emails. Everything you need to be ready before the chaos hits.\n\nHi Friend,\n\nSummer just ended. The kids are back in school, the office is full again, and the "}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/15ad4340-7a6f-4dff-87f9-a34926c88f01"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/15ad4340-7a6f-4dff-87f9-a34926c88f01.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"Drip email creative: Your BFCM prep starts now. Yes, already."}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-11T08:52:55.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"Your BFCM prep starts now. Yes, already. by Drip | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"5 emails. Everything you need to be ready before the chaos hits.\n\nHi Friend,\n\nSummer just ended. The kids are back in school, the office is full again, and the "}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/15ad4340-7a6f-4dff-87f9-a34926c88f01.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"Drip email creative: Your BFCM prep starts now. Yes, already."}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.2vob68tjqpejf.ico","sizes":"256x256","type":"image/x-icon"}],["$","$L26","18",{}]]

Search Mailspo