Before you send a single BFCM email, do this first

23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2mw-a1g823g_z.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/13zx2la-v6ymv.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:T7831, Before you send a single BFCM email, do this first

Hi Friend,

Welcome back to your BFCM crash course.

Last email we set the scene. Now let's talk about the most underrated part of BFCM prep:

Your list.

Not just cleaning it—growing it.

Because the subscribers you capture in October? They're warm, they signed up knowing BFCM was coming, and they convert at a completely different rate than the cold contacts you've had sitting around for two years.

A few weeks before (or maybe even earlier) the big day, run a popup targeting new visitors specifically around your Black Friday deals.

Miinto did exactly this—their popup copy read: "Sign up for our newsletter and get access to our Black Friday offers before anyone else."

The CTA button didn't say "subscribe." It said: "Give Me the Best Offers."

One line of copy, one benefit-driven button. That's the whole popup.

The principle is simple: give people a reason to sign up that's specific to BFCM, not generic. "Join our newsletter" loses to "be first to know about our Black Friday deals" every time.

A few ways to run this in Drip right now:

A teaser popup on your most-visited category pages: "Black Friday deals coming. Get early access."
An exit-intent popup for visitors who are about to leave: "Before you go — our biggest sale of the year is coming. Want in?"
A spin-to-win or gamified popup to make signing up feel like an event in itself.

Set it up now. Let it run through October.

By the time BFCM arrives, you'll have a list full of people who already know a big sale is coming.

Drip lets you build and target these popups directly. No developer needed, connected to your store from day one.

Your popup subscribers flow straight into Drip, ready to enter a workflow the moment they sign up.

See how Drip's onsite builder works

And while you're building your list—make sure your current one is in shape. And clean it.

Unengaged subscribers hurt your deliverability right when you need it most.

Check your list health for free

Next up: segmentation. The move that separates the brands that win BFCM from the ones that just participate.

Sofie Mølgaard

Partner Marketing Manager

25:Tfd6,Most brands skip this step. Don't be most brands. Hi Friend, Welcome back to your BFCM crash course. Last email we set the scene. Now let's talk about the most underrated part of BFCM prep: Your list. Not just cleaning it—growing it. Because the subscribers you capture in October? They're warm, they signed up knowing BFCM was coming, and they convert at a completely different rate than the cold contacts you've had sitting around for two years. A few weeks before (or maybe even earlier) the big day, run a popup targeting new visitors specifically around your Black Friday deals. Miinto did exactly this—their popup copy read: "Sign up for our newsletter and get access to our Black Friday offers before anyone else." The CTA button didn't say "subscribe." It said: "Give Me the Best Offers." One line of copy, one benefit-driven button. That's the whole popup. The principle is simple: give people a reason to sign up that's specific to BFCM, not generic. "Join our newsletter" loses to "be first to know about our Black Friday deals" every time. A few ways to run this in Drip right now: - A teaser popup on your most-visited category pages: "Black Friday deals coming. Get early access." - An exit-intent popup for visitors who are about to leave: "Before you go — our biggest sale of the year is coming. Want in?" - A spin-to-win or gamified popup to make signing up feel like an event in itself. Set it up now. Let it run through October. By the time BFCM arrives, you'll have a list full of people who already know a big sale is coming. Drip lets you build and target these popups directly. No developer needed, connected to your store from day one. Your popup subscribers flow straight into Drip, ready to enter a workflow the moment they sign up. See how Drip's onsite builder works (https://c99Gr04.na1.hubspotlinks.com/Ctc/T5+113/c99Gr04/VXgch0587hLGN23YvxH9zD8DW4YmM-15SG2_ZN8NyyDx3lcq-W69sMD-6lZ3lJW4GCVvj7Ls8KlW4rmk8t15gwP4W2vbxDN1b1rjDW2NB7TD98FnnKW5g-3Wk2X813qW8yd8L43cCL3FW6694Ps3nkTKFW2NPHSK2rWNNQW3mkZcT6_g6TgW8Z4Kn96wm6BpW7QPXyB4rMw3WW3MCTfp7R5GLrN1PlFzdwnfwDW1xM3P65XDyvMW6h-NXz1D-B8kW3RhLBj8hwtzYW6QsHlx5GRxpqW8qqc023wCR6JN7Pd8V3rm52fW3w7Nlr6PCw88f95C06d04 ) And while you're building your list—make sure your current one is in shape. And clean it. Unengaged subscribers hurt your deliverability right when you need it most. Check your list health for free (https://c99Gr04.na1.hubspotlinks.com/Ctc/T5+113/c99Gr04/VXgch0587hLGN23YvxH9zD8DW4YmM-15SG2_ZN8NyyFq3lcq-W7Y8-PT6lZ3q2W5Vg1pH60Mg3fW3X-t6d8q7r50Vs2Ql47TxV5SW8dy-NQ1NrsHDW3yh1-P34ygjpW9h70_g6Qkmf8W2Bplw065rQ3yW1BSHkB4kVL9CN48fDB0t3WpHW5tVY_Y3cp-lZN58LgHvjrzV2W64NPWG1026B_N6phfCTR3PK9VZ099N5d-FrgW7Th8dr4KtyXjW1FvlZC7PYrVGN9813jBypr3hW22BQW36Sp7-pVPT4-91V2cbmV366Xc48Kn1zW4L5ptB8BztYsW5QkB464t3SGNW1GN5J-9fqD5XW1JwrXn773N4GW6mvpX-1m8CFpW2fWhFW1nFy-qf8MsYBT04 ) Next up: segmentation. The move that separates the brands that win BFCM from the ones that just participate. Sofie Mølgaard Partner Marketing Manager Drip, 9450 SW Gemini Dr, PMB 36222, Beaverton, OR 97008 Unsubscribe (https://hs-1445333.s.hubspotemail.net/hs/preferences-center/en/direct?data=W2nXS-N30h-MXW38xSHc3bzNwfW47F7jp21cDSQW1_cV5Z34zy3QW2F-d8P3LYyT6W3S_9xJ3jqg2CW47m8pT4mzLpBW2KM_w13P2Xy6W47L1y-38c0flW1X6X5036fJbcW4ftDkF2vYVJpW3GWNLH385Gw4W30qc3m1BMJ7SW2MwqJD3K2XGCW49lY4R2KXdxHW2w1YLb3T3mTgW2525QJ2FTlWBW45W0TZ3VSv9rW4kmKQ823qhX6W4hHy1f3DL1VYW1-Vvhc2RJpDMW43HF0D3gsYj9W4mtSpP2zvplwW47R6Jg43F2BHW4rhnbb1QgwLLW2MFy1_4mk0K1W4md4V621hrF7W4fNktJ3bjD_1W2WGmqC3dvN-LW3DWcM736nR8MW3_Ggbb3JZZbpW1-Ywd849t-qkW2D0VbN1W-_LnW2WhNbX3bBbCsW4hy8DT2-C0hLW47v_hk45G9fyW1NmgQR30dKn6W4kFPs04kr5H5W2qFDLc2Yr00RW3H0cBw2Yqc0mW2nVScz2zV8W1W1Q2VHq3C0F4tW1Vsy_B3yQf5BW3K2vH71N56MFW47nl_N36k4fgW2FFf5D3g94fkW3JJl_n3Hcw1BW3XZ_N21BGk0-W4clfzb2PyMMwW2Rv81k32xDXSW2MF3Cd1XsJxLW3GHnVg3P4byCW2KZlMp2sZWzLW4tl79h2sQCd5W1Sr1q51Vq4ckW1Vytkm3jmJx6W4mlhbn2KWQ3GW1Btp2t24__N10&_hsenc=p2ANqtz-85Kcpz6ijbH2XPGarY_6cgEYEL_RURkf-gQXI6iAL7ftqusBttBeCMp-AYOQXuwQWa8VJnzJOVsDAanrY_qC5epQgjDQ&_hsmi=424596717 ) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Before you send a single BFCM email, do this first","children":["$","$L23",null,{"email":{"id":"22e2aab0-6ea5-4ad4-aeee-6ccd7e0465c3","subject":"Before you send a single BFCM email, do this first","previewText":"Most brands skip this step. 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