27:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"GuestHistoryRecorder"] 28:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"EmailPreview"] 2b:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 29:Tf6f0,

Enjoy 20% off your first order with code WELCOME20

Made for boys on the go!

Personalised Navy Safari Print Medium Backpack

Personalised Green Dinosaur Print Mini Backpack with Compartment

Personalised Dinosaur & Car Medium Backpack

SHOP BOYS

Cute backpacks for
every adventure

Personalised Ditsy Print Medium Backpack

SHOP GIRLS

See our reviews on

4 Cheaney Drive, Grange Park, Northampton, NN4 5FB

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1. Code WELCOME20 will give 20% off non-branded products sitewide. 2. Discounts do not apply to shipping costs or gift vouchers unless stated otherwise. 3. Codes cannot be used in conjunction with any other code or offer. 4. This code can be used on full-priced non-branded items only. Codes are not applicable on 'Purflo', 'Sleepyhead', 'Merci Maman', 'Little People Big Dreams', 'Signature Books', 'Banwood', 'Plum Toys', 'Tonies', 'Le Toy Van', 'Bigjigs', licensed characters, or 'Scoot and Ride' products. A full list of brand exclusions can be found here. 5. We reserve the right to end any discounts or offers at any time, including before the advertised end date, without notice.

Up to 30% off Back to School. This offer is valid until 24th August 2026 23:59 (UK time). Offer applies to products within the collection https://www.my1styears.com/collections/back-to-school-promotion. Prices are subject to change. This offer cannot be used in conjunction with any other promotion, discount, or code, unless expressly stated. This offer is valid only on my1styears.com. We reserve the right to amend, suspend, or terminate this offer at any time, including before the advertised end date, without prior notice.

Extra 10% off sitewide with FINAL10

This offer is valid until Monday 24th August 2026 23:59 (UK time).To redeem the discount, use the code FINAL10 at the checkout. The offer is valid on discounted lines. Codes are not applicable on books and any brands or licensed product. Full list here. This offer cannot be used in conjunction with any other promotion, discount, or code, unless expressly stated. This offer is valid only on my1styears.com. We reserve the right to amend, suspend, or terminate this offer at any time, including before the advertised end date, without prior notice.

2a:T12e6,[My1stYears](https://www.my1styears.com/?p=LogoTopNav) [NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav) [BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav) [TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav) [HOME](https://www.my1styears.com/collections/furniture?p=HomeTopNav) [GIFTS](https://www.my1styears.com/collections/gifts?p=GiftsTopNav) [BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav) [TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav) [HOME](https://www.my1styears.com/collections/furniture?p=HomeTopNav) [GIFTS](https://www.my1styears.com/collections/gifts?p=GiftsTopNav) Enjoy 20% off your first order with code WELCOME20 [Up to 30% off Selected BTS](https://www.my1styears.com/collections/back-to-school-promotion) Made for boys on the go! [Personalised Navy Safari Print Medium Backpack](https://www.my1styears.com/products/personalised-navy-safari-print-medium-backpack) [Personalised Green Dinosaur Print Mini Backpack with Compartment](https://www.my1styears.com/products/personalised-green-dinosaur-mini-backpack-with-compartment) [Personalised Dinosaur & Car Medium Backpack](https://www.my1styears.com/products/personalised-dinosaur-car-medium-backpack) [SHOP BOYS](https://www.my1styears.com/collections/back-to-school-promotion?filter.customFields.engine-gender=Boys) Cute backpacks for every adventure [Personalised Mouse Mini Backpack](https://www.my1styears.com/products/personalised-mouse-minibackpack) [SHOP BOYS](https://www.my1styears.com/collections/back-to-school-promotion?filter.customFields.engine-gender=Boys) [Personalised Ditsy Print Medium Backpack](https://www.my1styears.com/products/personalised-ditsy-print-medium-backpack) [Personalised Pink Bunny Mini Backpack](https://www.my1styears.com/products/personalised-pink-bunny-mini-backpack) [SHOP GIRLS](https://www.my1styears.com/collections/back-to-school-promotion?filter.customFields.engine-gender=Girls) [SHOP GIRLS](https://www.my1styears.com/collections/back-to-school-promotion?filter.customFields.engine-gender=Girls) [Gift box](https://www.my1styears.com/pages/about-us) [Clearpay] See our reviews on [Trustpilot Logo] [Trustpilot Stars](https://www.trustpilot.com/review/www.my1styears.com?utm_medium=Trustbox&utm_source=EmailSignature1) © My 1st Years 4 Cheaney Drive, Grange Park, Northampton, NN4 5FB [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=WepNuy&c=01KZHXBN32XXVT56GZMCVT24Z5&k=146e347e0c158e9947334cf384e4e24f&se=my1styears%40mailspo.com&m=01M0CQ6X09PM0YMXFHQD6ZYXDR&r=01M0G644XCJYJJT68YT255F94B) | [View in Browser](https://manage.kmail-lists.com/subscriptions/web-view?a=WepNuy&c=01KZHXBN32XXVT56GZMCVT24Z5&k=146e347e0c158e9947334cf384e4e24f&se=my1styears%40mailspo.com&m=01M0CQ6X09PM0YMXFHQD6ZYXDR&r=01M0G644XCJYJJT68YT255F94B) 1. Code WELCOME20 will give 20% off non-branded products sitewide. 2. Discounts do not apply to shipping costs or gift vouchers unless stated otherwise. 3. Codes cannot be used in conjunction with any other code or offer. 4. This code can be used on full-priced non-branded items only. Codes are not applicable on 'Purflo', 'Sleepyhead', 'Merci Maman', 'Little People Big Dreams', 'Signature Books', 'Banwood', 'Plum Toys', 'Tonies', 'Le Toy Van', 'Bigjigs', licensed characters, or 'Scoot and Ride' products. A full list of brand exclusions can be found [here.](https://www.my1styears.com/terms-and-conditions) 5. We reserve the right to end any discounts or offers at any time, including before the advertised end date, without notice. Up to 30% off Back to School. This offer is valid until 24th August 2026 23:59 (UK time). Offer applies to products within the collection https://www.my1styears.com/collections/back-to-school-promotion. Prices are subject to change. This offer cannot be used in conjunction with any other promotion, discount, or code, unless expressly stated. This offer is valid only on [my1styears.com](http://my1styears.com). We reserve the right to amend, suspend, or terminate this offer at any time, including before the advertised end date, without prior notice. Extra 10% off sitewide with FINAL10This offer is valid until Monday 24th August 2026 23:59 (UK time).To redeem the discount, use the code FINAL10 at the checkout. The offer is valid on discounted lines. Codes are not applicable on books and any brands or licensed product. Full list [here](https://www.my1styears.com/policies/terms-of-service). This offer cannot be used in conjunction with any other promotion, discount, or code, unless expressly stated. This offer is valid only on [my1styears.com](http://my1styears.com). We reserve the right to amend, suspend, or terminate this offer at any time, including before the advertised end date, without prior notice. 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Ready, Set, Save! ✏️ Up to 30% off back to school!","children":[["$","$L27",null,{"emailId":"256111d3-e737-4839-a966-522c033b1555"}],["$","$L28",null,{"email":{"id":"256111d3-e737-4839-a966-522c033b1555","subject":"Ready, Set, Save! ✏️ Up to 30% off back to school!","previewText":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav)\n[TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav)\n[HOME](https://www.my1styears.com/collection","sentAt":"2026-08-20T18:30:52.000Z","classification":"marketing","imageCount":13,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/256111d3-e737-4839-a966-522c033b1555.jpg","emailType":"sale_promotion","typeConfidence":"likely","typeBasis":"matched the subject line","brand":"$25:props:brands:699","bodyHtml":"$29","textBody":"$2a","bodyFallback":null}}]]}] a:null f:[["$","title","0",{"children":"Ready, Set, Save! ✏️ Up to 30% off back to school! by My 1st Years | Mailspo"}],["$","meta","1",{"name":"description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/256111d3-e737-4839-a966-522c033b1555"}],["$","meta","4",{"property":"og:title","content":"Ready, Set, Save! ✏️ Up to 30% off back to school! by My 1st Years | Mailspo"}],["$","meta","5",{"property":"og:description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/256111d3-e737-4839-a966-522c033b1555"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/256111d3-e737-4839-a966-522c033b1555.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"My 1st Years email creative: Ready, Set, Save! ✏️ Up to 30% off back to school!"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-20T18:30:52.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"Ready, Set, Save! ✏️ Up to 30% off back to school! by My 1st Years | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/256111d3-e737-4839-a966-522c033b1555.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"My 1st Years email creative: Ready, Set, Save! ✏️ Up to 30% off back to school!"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.3lxqohtg4uvbd.ico","sizes":"48x48","type":"image/x-icon"}],["$","$L2b","18",{}]]

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