23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3-jqhyvw3d7y0.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/3euacrioc5_13.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3h6uqn9kl0thz.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:Td729,

Enjoy 20% off your first order with code WELCOME20

Make their 1st day extra special

Whether they’re starting nursery, big school or a brand-new year, we’re giving 10 lucky families the chance to WIN a personalised My 1st Years bundle worth £250 each! T&C's apply.

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4 Cheaney Drive, Grange Park, Northampton, NN4 5FB

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1. Code WELCOME20 will give 20% off non-branded products sitewide. 2. Discounts do not apply to shipping costs or gift vouchers unless stated otherwise. 3. Codes cannot be used in conjunction with any other code or offer. 4. This code can be used on full-priced non-branded items only. Codes are not applicable on 'Purflo', 'Sleepyhead', 'Merci Maman', 'Little People Big Dreams', 'Signature Books', 'Banwood', 'Plum Toys', 'Tonies', 'Le Toy Van', 'Bigjigs', licensed characters, or 'Scoot and Ride' products. A full list of brand exclusions can be found here. 5. We reserve the right to end any discounts or offers at any time, including before the advertised end date, without notice.

25:Tccb,[My1stYears](https://www.my1styears.com/?p=LogoTopNav) [NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav) [BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav) [TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav) [HOME](https://www.my1styears.com/collections/furniture?p=HomeTopNav) [GIFTS](https://www.my1styears.com/collections/gifts?p=GiftsTopNav) [BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav) [TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav) [HOME](https://www.my1styears.com/collections/furniture?p=HomeTopNav) [GIFTS](https://www.my1styears.com/collections/gifts?p=GiftsTopNav) Enjoy 20% off your first order with code WELCOME20 [Up to 30% off back to school](https://www.my1styears.com/collections/back-to-school-promotion) [Mini backpacks](https://www.my1styears.com/collections/mini-school-bags) [Mini backpacks](https://www.my1styears.com/collections/mini-school-bags) [Medium backpacks](https://www.my1styears.com/collections/medium-school-bags) [Medium backpacks](https://www.my1styears.com/collections/medium-school-bags) [Large backpack](https://www.my1styears.com/collections/large-school-bags) [large backpacks](https://www.my1styears.com/collections/large-school-bags) Make their 1st day extra special Whether they’re starting nursery, big school or a brand-new year, we’re giving 10 lucky families the chance to WIN a personalised My 1st Years bundle worth £250 each! T&C's apply. [Little shoulder big dreams - enter](https://www.my1styears.com/pages/back-to-school?utm_source=partnership&utm_medium=parentingwithheidi&utm_campaign=parentingemailgiveaway) [ENTER NOW](https://www.my1styears.com/pages/back-to-school?utm_source=partnership&utm_medium=parentingwithheidi&utm_campaign=parentingemailgiveaway) [Clearpay] See our reviews on [Trustpilot Logo] [Trustpilot Stars](https://www.trustpilot.com/review/www.my1styears.com?utm_medium=Trustbox&utm_source=EmailSignature1) © My 1st Years 4 Cheaney Drive, Grange Park, Northampton, NN4 5FB [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=WepNuy&c=01KZHXBN32XXVT56GZMCVT24Z5&k=146e347e0c158e9947334cf384e4e24f&se=my1styears%40mailspo.com&m=01KZXDDYYBW7C1NMWJP82YYFQ1&r=01KZY3MSXAWAG98NFCQPW5NB8D) | [View in Browser](https://manage.kmail-lists.com/subscriptions/web-view?a=WepNuy&c=01KZHXBN32XXVT56GZMCVT24Z5&k=146e347e0c158e9947334cf384e4e24f&se=my1styears%40mailspo.com&m=01KZXDDYYBW7C1NMWJP82YYFQ1&r=01KZY3MSXAWAG98NFCQPW5NB8D) 1. Code WELCOME20 will give 20% off non-branded products sitewide. 2. Discounts do not apply to shipping costs or gift vouchers unless stated otherwise. 3. Codes cannot be used in conjunction with any other code or offer. 4. This code can be used on full-priced non-branded items only. Codes are not applicable on 'Purflo', 'Sleepyhead', 'Merci Maman', 'Little People Big Dreams', 'Signature Books', 'Banwood', 'Plum Toys', 'Tonies', 'Le Toy Van', 'Bigjigs', licensed characters, or 'Scoot and Ride' products. A full list of brand exclusions can be found [here.](https://www.my1styears.com/terms-and-conditions) 5. We reserve the right to end any discounts or offers at any time, including before the advertised end date, without notice. 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Back to School is better with up to 30% off 🎒","children":["$","$L23",null,{"email":{"id":"25e91906-c9d9-4d45-a5a3-fe0b830f32b3","subject":"Back to School is better with up to 30% off 🎒","previewText":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/collections/baby?p=BabyTopNav)\n[TOYS](https://www.my1styears.com/collections/toys?p=ToysTopNav)\n[HOME](https://www.my1styears.com/collection","sentAt":"2026-08-13T18:00:39.000Z","classification":"marketing","imageCount":13,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/25e91906-c9d9-4d45-a5a3-fe0b830f32b3.jpg","emailType":"sale_promotion","typeConfidence":"likely","typeBasis":"matched the subject line","brand":"$6:props:children:props:children:2:props:brands:601","bodyHtml":"$24","textBody":"$25","bodyFallback":null}}]}] a:null f:[["$","title","0",{"children":"Back to School is better with up to 30% off 🎒 by My 1st Years | Mailspo"}],["$","meta","1",{"name":"description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/25e91906-c9d9-4d45-a5a3-fe0b830f32b3"}],["$","meta","4",{"property":"og:title","content":"Back to School is better with up to 30% off 🎒 by My 1st Years | Mailspo"}],["$","meta","5",{"property":"og:description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/25e91906-c9d9-4d45-a5a3-fe0b830f32b3"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/25e91906-c9d9-4d45-a5a3-fe0b830f32b3.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"My 1st Years email creative: Back to School is better with up to 30% off 🎒"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-13T18:00:39.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"Back to School is better with up to 30% off 🎒 by My 1st Years | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"[My1stYears](https://www.my1styears.com/?p=LogoTopNav)\n\n[NEW IN](https://www.my1styears.com/collections/new-in?p=NewInTopNav)\n[BABY](https://www.my1styears.com/"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/25e91906-c9d9-4d45-a5a3-fe0b830f32b3.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"My 1st Years email creative: Back to School is better with up to 30% off 🎒"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.2vob68tjqpejf.ico","sizes":"256x256","type":"image/x-icon"}],["$","$L26","18",{}]]

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