Stop sending the same email to everyone

23:I[56264,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/163q3gjfx0z2c.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/2k8qerqh8och5.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/04cl34c8iaaoc.js"],"GuestHistoryRecorder"] 24:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/163q3gjfx0z2c.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/2k8qerqh8och5.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/04cl34c8iaaoc.js"],"EmailPreview"] 27:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 25:T7e41, Stop sending the same email to everyone

Hi Friend,

I’m back with more BFCM preparations for you.

You've started growing your list. Now let's talk about who's actually on it—because not everyone on your list deserves the same email.

Your inbox is competing with every other brand running a Black Friday sale.

The way you cut through isn't just a better subject line.

It's also about sending a message so relevant that the person reading it feels like it was written specifically for them.

That's what segmentation does.

And it's where most email tools fall short—they let you filter by basic criteria, but they can't connect the dots between what someone browsed, what they bought, and how long ago they last showed up.

Here are the four segments worth building before BFCM:

Last year's BFCM buyers. These are your highest-value contacts.

They've already bought from you during a sale. They know you, they trust you, and they're likely to do it again.

Give them early access before the general list sees anything. A simple "you're in first" email goes a long way.

VIP customers. Repeat customers are the backbone of your business—show them extra love during BFCM.

Consider giving them additional loyalty points on top of your core discounts, or a sneak peek a week before the sale goes live.

They've earned something that doesn't feel like a broadcast.

Engaged subscribers who haven't bought yet. They've been opening your emails. They've browsed your site.

BFCM is the nudge they've been waiting for.

A slightly more aggressive offer here. Free shipping or a bigger discount converts this group better than a standard campaign.

Lapsed customers. Haven't heard from them in six months or more?

BFCM is one of the few moments a win-back actually works.

The sale is the reason to come back. Don't waste it on a generic blast.

Spring Copenhagen saw what happens when you move to behavior-based segments:

AOV up 32% and newsletter CTR up 96%.

Drip connects directly to your store and builds these segments automatically from your real customer data.

No spreadsheets, no manual tagging, no guesswork.

Learn more about Drip's segmentation engine

Next up: your pre-BFCM campaign. The teaser emails, early access drops, and save-the-date moments that build anticipation before the big day.

Sofie Mølgaard

Partner Marketing Manager

26:T10c0,The 20% of merchants who segment earn 80% of the revenue. Here's how to be in that group. Hi Friend, I’m back with more BFCM preparations for you. You've started growing your list. Now let's talk about who's actually on it—because not everyone on your list deserves the same email. Your inbox is competing with every other brand running a Black Friday sale. The way you cut through isn't just a better subject line. It's also about sending a message so relevant that the person reading it feels like it was written specifically for them. That's what segmentation does. And it's where most email tools fall short—they let you filter by basic criteria, but they can't connect the dots between what someone browsed, what they bought, and how long ago they last showed up. Here are the four segments worth building before BFCM: Last year's BFCM buyers. These are your highest-value contacts. They've already bought from you during a sale. They know you, they trust you, and they're likely to do it again. Give them early access before the general list sees anything. A simple "you're in first" email goes a long way. VIP customers. Repeat customers are the backbone of your business—show them extra love during BFCM. Consider giving them additional loyalty points on top of your core discounts, or a sneak peek a week before the sale goes live. They've earned something that doesn't feel like a broadcast. Engaged subscribers who haven't bought yet. They've been opening your emails. They've browsed your site. BFCM is the nudge they've been waiting for. A slightly more aggressive offer here. Free shipping or a bigger discount converts this group better than a standard campaign. Lapsed customers. Haven't heard from them in six months or more? BFCM is one of the few moments a win-back actually works. The sale is the reason to come back. Don't waste it on a generic blast. Spring Copenhagen saw what happens when you move to behavior-based segments (https://c99Gr04.na1.hubspotlinks.com/Ctc/T5+113/c99Gr04/MVsXbK6ldMkW2Dcy7D3kZJQ3W1xTZ7Q5SQD-8N3hBC6l3lcq-W7lCdLW6lZ3lkW6mHBKK5t6Zm1N6fwC5m-V1_pW70wqF38LJDwgW6dY90F7cZxbhV3XJ2d6j5x18W3KrBpM5QLdxlW2908DF4RWW7sW6DRgXc684MnNW5z0JYv3kz82tW58KhQc6JmCpTW2R1FG06cCHfPW95lZLH6nmfgWW6F1RPl8lc-JYN1qrxNphgM_TW2vvd6s59s5GtW6X_bbG16rq29Vb5y_D78q4chN5yTZFfmV8K5N81Y4d_nK8MZW5_Dv277mymvRVfNQmD2m9NgyW4tKrky3BkDdYW8m0MQH25_lZWV24jfH2KshBhf7cLHJP04 ) : AOV up 32% and newsletter CTR up 96%. Drip connects directly to your store and builds these segments automatically from your real customer data. No spreadsheets, no manual tagging, no guesswork. Learn more about Drip's segmentation engine (https://c99Gr04.na1.hubspotlinks.com/Ctc/T5+113/c99Gr04/MVsXbK6ldMkW2Dcy7D3kZJQ3W1xTZ7Q5SQD-8N3hBC623lcq-W6N1vHY6lZ3pPW1PDXdK4KRndkW94zxZ7545KVyW29mQbM3Dm6sNW7YyHFb7y5rrLW5XCY2r5mdcYFN8369QZRcPT0W2BlnLK5PjKYmW735whV7QSkXJW79Lq1D1jBk4dW8zsg6d44Z8qlN18N8gyyTvbnW4MD9Qj57BzF3N7-0FkBGTGKrW6mR-Ft2RFb2dW2ym0YM7VMy0RW98M5lF1WhLFwW5TJX878HHYjGW4X0_cK4vz-CKW4wg6Gc18c9N4W44hYxQ5LczJgW4Z5R7w4MBBjGW5JX0hn5tQZYPf18tJW-04 ) Next up: your pre-BFCM campaign. The teaser emails, early access drops, and save-the-date moments that build anticipation before the big day. Sofie Mølgaard Partner Marketing Manager Drip, 9450 SW Gemini Dr, PMB 36222, Beaverton, OR 97008 Unsubscribe (https://hs-1445333.s.hubspotemail.net/hs/preferences-center/en/direct?data=W2nXS-N30h-BfW43lHD43SB4JTW32GM1v3QD2HTW3bdqqp2YdJxsW3jv0rg4hyx6fW2t1fw249PCYNW2nYF6b2CsvbpW36BbV91XhDXHW1BK9Dk2Tv1rBW22_RRm38CdgPW2szkB73yPKkyW2vw98h1BdrZ9W3JQHHL2FCZMNW3R7j7b3XzjgpW3_L5n538h64_W2CKDVk2-MK38W2zvmdV4rGKb3W1ZbTHN4twfqxW2RthMm1XpQgCW3jp22F3K3L1SW41q_DV2Pw9K5W4csZZn3zg_6fW3NP0Z92-FtR-W49SxJZ1BHDBvW4clGT43H7lzbW3zfPwF2-JQQCW4rwWlW3SPrk6W49S_s_2MwmQxW3XxhjB1LCRtlW45mKVx2qTLc-W3JQfJr1QlHBxW3T4bDc308Z1XW36lN0k3yXpYKW2zQTBR3Cc3VpW3QZJsw3W4Pj9W41RJt63bksBCW3VZpnD2xMm8tW3SQCCq2TzZm3W2TrssV3g8lS6W2PvSfK1Zw4dMW3zcLh32x_9hJW2Phzwj3BM5XwW4mjG6h2Yyj7xW2r4s253NCQNGW1Q5MDV3QZPLsW4fpr0W1BwqP8W2z_stg2MR4LMW3btpCB1BCV7WW34qHYQ1Qxh91W4czMZ42RzjwPW34l5ns1QBcrLW1Z01yt4fMCdNW1NpRnK3ZDXlcW30rZsm2xJQHfW4hxjmq3yL1p2W2p234b3FbQ16W4fJgKY1QDHx_W4cjDr925lLpd0&_hsenc=p2ANqtz-9PcD_XD2Y3Ru8d6lJDoVyuqlcjS2aL-yNWAXQgmWXeMlJ-MfnV7UkkACBsw3fOfB3fD1YBylozH2K1EbQYs1v0sHVrIA&_hsmi=424597704 ) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Stop sending the same email to everyone","children":[["$","$L23",null,{"emailId":"3e72a291-b061-435e-96ce-3042d675b80b"}],["$","$L24",null,{"email":{"id":"3e72a291-b061-435e-96ce-3042d675b80b","subject":"Stop sending the same email to everyone","previewText":"The 20% of merchants who segment earn 80% of the revenue. 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