Hasselblad

25:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"GuestHistoryRecorder"] 26:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"EmailPreview"] 29:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 27:T8a0b, Hasselblad

The winners of the Hasselblad Masters 2026 have been unveiled. Some of them challenge how we see, redefining scale and composition to find monumental stories within the quietest details. We share their framing techniques, inviting you to look closer.

Turning the Micro into a Monumental World

Alfred Minnaar, Winner of Wildlife Category

It looks like an expansive alien landscape, but the frame is anchored by a tiny goby fish. Instead of a tight macro close-up, Alfred Minnaar backed off, using the creature as a sense of scale to turn a fragile coral reef into a vast, monumental world.

Distilling Nature Through Negative Space

Rohan Reilly, Winner of Landscape Category

Approaching composition like music, Rohan Reilly strips away everything nonessential. Along the River Po, he framed a submerged row of poplars against vast, breathing water and sky. A slow exposure smooths the frame, turning simple repetition into a quiet meditation where time stands still.

Discovering the Self in a Quiet Mirror

Svetlana Jovanovic, Winner of Portrait Category

Identical twins share almost everything, but Svetlana Jovanovic looked for where that shared presence breaks. By framing two kindred souls in a subtle visual echo, the eye stops looking for what makes them identical, allowing the fragile, individual differences in character to whisper through.

LEARN MORE

The Freedom to Look Closer

If you are inspired to challenge traditional composition and explore new perspectives, Hasselblad gives you the resolving depth to reframe your vision with confidence.

100MP Medium Format Resolving Power

Extreme micro-detail across the frame. Total freedom to crop boldly and discover monumental stories within the quietest subjects.

True-to-Life Edge-to-Edge Optics

Virtually zero distortion from corner to corner. Crisp, honest lines for subtle symmetries and geometric echoes.

In-Camera Composition Formats

Iconic 1:1 square and cinematic 65:24 crops, training your eye to see beyond conventional boundaries.

X2D II 100C + XCD 2,5/38V

Expansive environmental precision with edge-to-edge clarity, ideal for framing subjects within vast, architectural spaces.

BUY NOW

907X & CFV 100C + XCD 2,5/55V

A virtually distortion-free 43mm natural perspective and tactile manual clutch that make deliberate, balanced framing feel like second nature.

BUY NOW

We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice.

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28:Tf66,https://us.list-manage.com/18j6cZOOx3f?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf The winners of the Hasselblad Masters 2026 have been unveiled. Some of them challenge how we see, redefining scale and composition to find monumental stories within the quietest details. We share their framing techniques, inviting you to look closer. Turning the Micro into a Monumental World Alfred Minnaar, Winner of Wildlife Category It looks like an expansive alien landscape, but the frame is anchored by a tiny goby fish. Instead of a tight macro close-up, Alfred Minnaar backed off, using the creature as a sense of scale to turn a fragile coral reef into a vast, monumental world. Distilling Nature Through Negative Space Rohan Reilly, Winner of Landscape Category Approaching composition like music, Rohan Reilly strips away everything nonessential. Along the River Po, he framed a submerged row of poplars against vast, breathing water and sky. A slow exposure smooths the frame, turning simple repetition into a quiet meditation where time stands still. Discovering the Self in a Quiet Mirror Svetlana Jovanovic, Winner of Portrait Category Identical twins share almost everything, but Svetlana Jovanovic looked for where that shared presence breaks. By framing two kindred souls in a subtle visual echo, the eye stops looking for what makes them identical, allowing the fragile, individual differences in character to whisper through. LEARN MORE (https://us.list-manage.com/Vcos69xryBB?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf) The Freedom to Look Closer If you are inspired to challenge traditional composition and explore new perspectives, Hasselblad gives you the resolving depth to reframe your vision with confidence. 100MP Medium Format Resolving Power Extreme micro-detail across the frame. Total freedom to crop boldly and discover monumental stories within the quietest subjects. True-to-Life Edge-to-Edge Optics Virtually zero distortion from corner to corner. Crisp, honest lines for subtle symmetries and geometric echoes. In-Camera Composition Formats Iconic 1:1 square and cinematic 65:24 crops, training your eye to see beyond conventional boundaries. X2D II 100C + XCD 2,5/38V X2D II 100C + XCD 2,5/38V Expansive environmental precision with edge-to-edge clarity, ideal for framing subjects within vast, architectural spaces. BUY NOW (https://us.list-manage.com/OV4QfmpzpRf?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf) 907X & CFV 100C + XCD 2,5/55V 907X & CFV 100C + XCD 2,5/55V A virtually distortion-free 43mm natural perspective and tactile manual clutch that make deliberate, balanced framing feel like second nature. BUY NOW (https://us.list-manage.com/GOTUM0eJzQD?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf) https://us.list-manage.com/_2h3e1FFYeC?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf https://us.list-manage.com/pO0eUDEkWHv?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf https://us.list-manage.com/a2njsKHUiwZ?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf https://us.list-manage.com/gLIn0f1W5xF?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf https://us.list-manage.com/G5stsCusuxN?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf https://us.list-manage.com/16jVWI9m0JJ?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice. Copyright © 2026 Hasselblad Group. All rights reserved. Hasselblad Group | Utvecklingsgatan 2 | Göteborg 41756 | Sweden Want to change how you receive these emails? You can update your preferences (https://hasselblad.us9.list-manage.com/profile?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&e=7d9a36d2e1&c=e6236faf69) or unsubscribe from this list (https://hasselblad.us9.list-manage.com/unsubscribe?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&t=b&e=7d9a36d2e1&c=e6236faf69) . 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Photographer Stories: The Art of Framing","children":[["$","$L25",null,{"emailId":"447a119d-142e-42e5-9338-ffff5d86c2e4"}],["$","$L26",null,{"email":{"id":"447a119d-142e-42e5-9338-ffff5d86c2e4","subject":"Photographer Stories: The Art of Framing","previewText":"https://us.list-manage.com/18j6cZOOx3f?e=7d9a36d2e1&c2id=6a1a1da79647dc04fd18de3171f879bf\n\nThe winners of the Hasselblad Masters 2026 have been unveiled. Some of them challenge how we see, redefining scale and composition to find monumental stories within the quietest details. 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