Blurb

29:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"GuestHistoryRecorder"] 2a:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"EmailPreview"] 2d:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 2b:T8d17, Blurb

25% off all books*

With 25% off all books,* now is the time to plan your next project. One of the best places to begin? Knowing who you're creating it for.

Create now

Use code: CHOICE25A

Create for someone,
not everyone

The clearer your audience, the stronger
your book becomes.
Here’s what to consider as you shape your content.

Picture one person

Instead of writing for everyone, imagine one ideal reader. From tone to layout, it makes every decision much easier.

Design with them in mind

Think about how they'll
experience your book.
Will they flip through it on a coffee table, read it cover to cover, or receive
it as a gift?

Deliver on your promise

A reader should know exactly what kind of
book they're getting from the cover, title,
and first
few pages.

Make a book

	Visit the Blog

	Follow Us

	Help Center

*Save 25% on photo books, paperback and hardcover books, notebooks, journals, and magazines uploaded to and purchased through your own account with code: CHOICE25A. Offer valid through August 27, 2026 (11:59 p.m. local time). A 25% discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is good for two uses, and cannot be used for ebook or PDF purchases, and wall art, or combined with volume discounts, custom orders, other promotional codes, gift cards, or used for adjustments on previous orders.

2c:Td7a,Blurb 25% off all books continues. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 25% off all books* With 25% off all books,* now is the time to plan your next project. One of the best places to begin? Knowing who you're creating it for. Create now Use code: CHOICE25A Create for someone, not everyone The clearer your audience, the stronger your book becomes. Here’s what to consider as you shape your content. Picture one person Instead of writing for everyone, imagine one ideal reader. From tone to layout, it makes every decision much easier. Design with them in mind Think about how they'll experience your book. Will they flip through it on a coffee table, read it cover to cover, or receive it as a gift? Deliver on your promise A reader should know exactly what kind of book they're getting from the cover, title, and first few pages. Make a book Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 25% on photo books, paperback and hardcover books, notebooks, journals, and magazines uploaded to and purchased through your own account with code: CHOICE25A. Offer valid through August 27, 2026 (11:59 p.m. local time). A 25% discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is good for two uses, and cannot be used for ebook or PDF purchases, and wall art, or combined with volume discounts, custom orders, other promotional codes, gift cards, or used for adjustments on previous orders. -->1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Shaping a book around your reader","children":[["$","$L29",null,{"emailId":"482538d4-37f7-4cd9-8594-0f0879add617"}],["$","$L2a",null,{"email":{"id":"482538d4-37f7-4cd9-8594-0f0879add617","subject":"Shaping a book around your reader","previewText":"Blurb 25% off all books continues. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌","sentAt":"2026-08-22T13:04:06.000Z","classification":"marketing","imageCount":14,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/482538d4-37f7-4cd9-8594-0f0879add617.jpg","emailType":"sale_promotion","typeConfidence":"guess","typeBasis":"matched the body copy","brand":"$27:props:brands:125","bodyHtml":"$2b","textBody":"$2c","bodyFallback":null}}]]}] a:null f:[["$","title","0",{"children":"Shaping a book around your reader by Blurb | Mailspo"}],["$","meta","1",{"name":"description","content":"Blurb 25% off all books continues. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/482538d4-37f7-4cd9-8594-0f0879add617"}],["$","meta","4",{"property":"og:title","content":"Shaping a book around your reader by Blurb | Mailspo"}],["$","meta","5",{"property":"og:description","content":"Blurb 25% off all books continues. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/482538d4-37f7-4cd9-8594-0f0879add617"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/482538d4-37f7-4cd9-8594-0f0879add617.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"Blurb email creative: Shaping a book around your reader"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-22T13:04:06.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"Shaping a book around your reader by Blurb | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"Blurb 25% off all books continues. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/482538d4-37f7-4cd9-8594-0f0879add617.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"Blurb email creative: Shaping a book around your reader"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.3lxqohtg4uvbd.ico","sizes":"48x48","type":"image/x-icon"}],["$","$L2d","18",{}]]

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