23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3d948spuqknqp.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/0nvb-yb41g4kt.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:T8078,

Hi ,

I wrote every word of this myself, in Lisbon, like a civilized person. My website AI sends it because I can't sit here clicking 'send' six thousand times a day like a maniac.

Welcome to Y.Chroma. I'm Max — I built this thing, and I'm glad you found us.

I want to tell you a quick story about how it started. Because it didn't start the way most brands do.

For years I had a tailor in Madrid named Augustín García. Working with Augustín — sitting with him, describing what I wanted, watching him translate that into cloth and construction — taught me something I've never forgotten. When clothes are done right, they're not decoration. People look at you differently. More importantly, you feel differently.

I loved that feeling. I became a little obsessed with it.

Then the pandemic hit. I was in Paris — selling the software company I'd spent fifteen years building, going through a divorce, figuring out what came next. The world went completely casual overnight. I needed to retool. So I started looking.

What I found appalled me.

Everything was blue and gray and boring. Two choices, both wrong. The rich grandpa look — boring but prosperous. Or the other thing — whatever it is that makes it look like you've stolen your son's clothes. That was it. Those were the options.

And I thought: this cannot be right.

I'd lived in Europe for half my adult life. I knew the fabric mills, the craftspeople and the design talent landscape. And I thought: someone should be pointing all of this at us.

So I did it myself.

I tracked down the fields where the cotton grows and the flax is harvested. I found the fabric mills — some of them hundred-year-old operations — and I tormented them until they got it exactly right. I moved to Lisbon. I recruited the talent. And I started making the clothes I'd been looking for.

That's Y.Chroma. That's how it started.

Over the next few weeks you'll hear more — about the craftspeople, about why Lisbon matters, about what I think clothes can do for a man at this stage of life. And you'll see the clothes themselves.

For now, have a look around. And if something catches your eye, you know where to find me.

FOUNDER, Y.CHROMA - LISBON

PS. I'm finishing a short film series about all of this — the real story, not the polished version. Paris. The divorce. The mills. Why any of this matters. It's not a brand video. When it's ready, I'd like you to be the first to see it.

TELL ME WHEN SERIES DROPS

EXPLORE Y.CHROMA

Y.Chroma - Wardrobes for midlife reinvention

Always carbon neutral. Ethicaly and safely made in the European Union.

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25:Tcc8,Hi , I wrote every word of this myself, in Lisbon, like a civilized person. My website AI sends it because I can't sit here clicking 'send' six thousand times a day like a maniac. Welcome to Y.Chroma. I'm Max — I built this thing, and I'm glad you found us. I want to tell you a quick story about how it started. Because it didn't start the way most brands do. For years I had a tailor in Madrid named Augustín García. Working with Augustín — sitting with him, describing what I wanted, watching him translate that into cloth and construction — taught me something I've never forgotten. When clothes are done right, they're not decoration. People look at you differently. More importantly, you feel differently. I loved that feeling. I became a little obsessed with it. Then the pandemic hit. I was in Paris — selling the software company I'd spent fifteen years building, going through a divorce, figuring out what came next. The world went completely casual overnight. I needed to retool. So I started looking. What I found appalled me. Everything was blue and gray and boring. Two choices, both wrong. The rich grandpa look — boring but prosperous. Or the other thing — whatever it is that makes it look like you've stolen your son's clothes. That was it. Those were the options. And I thought: this cannot be right. I'd lived in Europe for half my adult life. I knew the fabric mills, the craftspeople and the design talent landscape. And I thought: someone should be pointing all of this at us. So I did it myself. I tracked down the fields where the cotton grows and the flax is harvested. I found the fabric mills — some of them hundred-year-old operations — and I tormented them until they got it exactly right. I moved to Lisbon. I recruited the talent. And I started making the clothes I'd been looking for. That's Y.Chroma. That's how it started. Over the next few weeks you'll hear more — about the craftspeople, about why Lisbon matters, about what I think clothes can do for a man at this stage of life. And you'll see the clothes themselves. For now, have a look around. And if something catches your eye, you know where to find me. FOUNDER, Y.CHROMA - LISBON PS. I'm finishing a short film series about all of this — the real story, not the polished version. Paris. The divorce. The mills. Why any of this matters. It's not a brand video. When it's ready, I'd like you to be the first to see it. [TELL ME WHEN SERIES DROPS](https://www.ychroma.com/pages/confirm-subscription?email=ychroma@mailspo.com) [EXPLORE Y.CHROMA](https://www.ychroma.com/) Y.Chroma - Wardrobes for midlife reinvention Always carbon neutral. Ethicaly and safely made in the European Union. [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=UbPMqM&c=01KZ4R7SDPSE415WVGRAGR40YK&k=6a2e4fa6b0760a9925fafd9b866f4168&se=ychroma%40mailspo.com&m=R7CGHJ&r=01KZ4R8D8MQ9BC12TEGM6K774B&e=00000RVjV). | [Manage Preferences](https://manage.kmail-lists.com/subscriptions/update?a=UbPMqM&c=01KZ4R7SDPSE415WVGRAGR40YK&k=6a2e4fa6b0760a9925fafd9b866f4168&se=ychroma%40mailspo.com&m=R7CGHJ&r=01KZ4R8D8MQ9BC12TEGM6K774B&e=00000RVjV). | [Privacy Policy,](https://www.ychroma.com/pages/privacy-policy) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Welcome to Y.Chroma","children":["$","$L23",null,{"email":{"id":"4cbf8802-5969-4454-a3c0-365ea3b9e19b","subject":"Welcome to Y.Chroma","previewText":"Hi ,\n \nI wrote every word of this myself, in Lisbon, like a civilized person. My website AI sends it because I can't sit here clicking 'send' six thousand times a day like a maniac.\n \nWelcome to Y.Chroma. 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