Hasselblad

25:I[56264,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"GuestHistoryRecorder"] 26:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"EmailPreview"] 29:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 27:T8317, Hasselblad

Celebrated on 19 August, World Photography Day marks the invention of the daguerreotype, the moment photography began. Ever since, it has asked one question: how faithfully can a camera render what we see? For Hasselblad, the answer has always been colour, and HNCS is how we pursue it.

How HNCS makes creating easier

Put simply, Hasselblad captures and keeps far more colour information than most cameras. With more colour retained, skin tones stay believable, delicate shades stay distinct, and tonal transitions stay smooth and natural.

Straight out of camera:

Get stunning, true-to-life images with no editing needed.

Room to shape it:

Prefer RAW? All that retained colour data gives you the freedom to grade exactly the look you want.

How Hasselblad makes it happen

HNCS isn't a filter on top — it's built into the whole system, hardware and software working as one.

Hardware lays the foundation

A medium format sensor with 16-bit colour depth that records far more shades than a typical 14- or 12-bit camera, pixel-level calibration for consistent accuracy, and Hasselblad lenses that deliver a clean, pure light signal.

Software refines it

In Phocus, images are edited with minimal data loss and skin tones stay natural even after adjustments, while the wide L*RGB colour space handles the most demanding light and colour.

Why colour matters this much to us

It is our pursuit to give you a single colour solution that works across every subject and every light, so you never have to trade one colour away to get another right. Because what matters to us is that you stay focused on creating — free to capture the world as you envision it.

LEARN MORE

Experience HNCS for Yourself

X2D II 100C

X2D II 100C is equipped with HNCS HDR, an advanced evolution of HNCS that preserves tonal subtlety and colour fidelity with even greater precision in demanding light.

SHOP NOW

907X & CFV 100C

907X & CFV 100C offers a modular approach. Paired with classic film cameras or technical cameras, it brings HNCS's true-to-life colour to a whole new range of creative possibilities.

SHOP NOW

We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice.

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You can update your preferences or unsubscribe from this list.

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Hasselblad Group · Utvecklingsgatan 2 · Göteborg 41756 · Sweden

28:T11b9,https://store-na.hasselblad.com/pages/events?utm_source=mailchimp&utm_medium=email&utm_campaign=world-photography-day&mc_cid=ac5b61b67f&mc_eid=UNIQID Celebrated on 19 August, World Photography Day marks the invention of the daguerreotype, the moment photography began. Ever since, it has asked one question: how faithfully can a camera render what we see? For Hasselblad, the answer has always been colour, and HNCS is how we pursue it. ** How HNCS makes creating easier ------------------------------------------------------------ Put simply, Hasselblad captures and keeps far more colour information than most cameras. With more colour retained, skin tones stay believable, delicate shades stay distinct, and tonal transitions stay smooth and natural. HNCS Straight out of camera: Get stunning, true-to-life images with no editing needed. Room to shape it: Prefer RAW? All that retained colour data gives you the freedom to grade exactly the look you want. ** How Hasselblad makes it happen ------------------------------------------------------------ HNCS isn't a filter on top — it's built into the whole system, hardware and software working as one. Hardware Hardware lays the foundation A medium format sensor with 16-bit colour depth that records far more shades than a typical 14- or 12-bit camera, pixel-level calibration for consistent accuracy, and Hasselblad lenses that deliver a clean, pure light signal. Software Software refines it In Phocus, images are edited with minimal data loss and skin tones stay natural even after adjustments, while the wide L*RGB colour space handles the most demanding light and colour. ** Why colour matters this much to us ------------------------------------------------------------ It is our pursuit to give you a single colour solution that works across every subject and every light, so you never have to trade one colour away to get another right. Because what matters to us is that you stay focused on creating — free to capture the world as you envision it. Portrait Landscape Architecture LEARN MORE (https://www.hasselblad.com/learn/hasselblad-natural-colour-solution/?utm_source=mailchimp&utm_medium=email&utm_campaign=world-photography-day&mc_cid=ac5b61b67f&mc_eid=UNIQID) ** Experience HNCS for Yourself ------------------------------------------------------------ X2D II 100C X2D II 100C X2D II 100C is equipped with HNCS HDR, an advanced evolution of HNCS that preserves tonal subtlety and colour fidelity with even greater precision in demanding light. SHOP NOW (https://store.hasselblad.com/products/x2d-ii-100c?utm_source=mailchimp&utm_medium=email&utm_campaign=world-photography-day&mc_cid=ac5b61b67f&mc_eid=UNIQID) 907X & CFV 100C 907X & CFV 100C 907X & CFV 100C offers a modular approach. Paired with classic film cameras or technical cameras, it brings HNCS's true-to-life colour to a whole new range of creative possibilities. SHOP NOW (https://store.hasselblad.com/products/907x-cfv-100c?utm_source=mailchimp&utm_medium=email&utm_campaign=world-photography-day&mc_cid=ac5b61b67f&mc_eid=UNIQID) http://www.facebook.com/hasselblad?mc_cid=ac5b61b67f&mc_eid=UNIQID https://www.instagram.com/hasselblad/?mc_cid=ac5b61b67f&mc_eid=UNIQID https://twitter.com/Hasselblad?mc_cid=ac5b61b67f&mc_eid=UNIQID http://www.linkedin.com/company/hasselblad?mc_cid=ac5b61b67f&mc_eid=UNIQID http://www.youtube.com/user/HasselbladAS?mc_cid=ac5b61b67f&mc_eid=UNIQID http://www.hasselblad.com?mc_cid=ac5b61b67f&mc_eid=UNIQID We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice. Copyright © 2026 Hasselblad Group. All rights reserved. Hasselblad Group | Utvecklingsgatan 2 | Göteborg 41756 | Sweden Want to change how you receive these emails? You can update your preferences (../../Downloads/*:UPDATE_PROFILE:*) or unsubscribe from this list (../../Downloads/*:UNSUB:*) . This email was sent to hasselblad@mailspo.com (mailto:hasselblad@mailspo.com) why did I get this? (https://hasselblad.us9.list-manage.com/about?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&e=7d9a36d2e1&c=ac5b61b67f) unsubscribe from this list (https://hasselblad.us9.list-manage.com/unsubscribe?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&t=b&e=7d9a36d2e1&c=ac5b61b67f) update subscription preferences (https://hasselblad.us9.list-manage.com/profile?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&e=7d9a36d2e1&c=ac5b61b67f) Hasselblad Group . Utvecklingsgatan 2 . Göteborg 41756 . Sweden 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"World Photography Day","children":[["$","$L25",null,{"emailId":"6442849f-3663-48e9-9cfe-1ebfd2582e00"}],["$","$L26",null,{"email":{"id":"6442849f-3663-48e9-9cfe-1ebfd2582e00","subject":"World Photography Day","previewText":"https://store-na.hasselblad.com/pages/events?utm_source=mailchimp&utm_medium=email&utm_campaign=world-photography-day&mc_cid=ac5b61b67f&mc_eid=UNIQID\n\nCelebrated on 19 August, World Photography Day marks the invention of the daguerreotype, the moment photography began. 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