23:I[56264,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/163q3gjfx0z2c.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/2k8qerqh8och5.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/04cl34c8iaaoc.js"],"GuestHistoryRecorder"] 24:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/163q3gjfx0z2c.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/2k8qerqh8och5.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/04cl34c8iaaoc.js"],"EmailPreview"] 27:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 25:Tc1ed,

An illustration of two purple plugs joined together.

NEW ON THE BLOG

Choosing the Right Direct-to-Consumer Solution for Selling Your Books

Selling direct-to-consumer is the best way to own your customer data and keep 100% of your revenue. But once you decide to sell direct, you have a technical choice to make: Should you use a plugin or build a custom integration?

To help you decide between Lulu Direct and our Print API, we’ve broken down the key differences on the blog.

Lulu Direct

Built for creators who want a plug-and-play solution.

Integration: Connects easily to Shopify, Wix, or WooCommerce.
Skill Level: No coding required.
Best For: Standard book sales, bundles, and establishing an ecommerce store quickly.

Lulu API

Built for entrepreneurs building custom businesses.

Integration: Open-source APIs that connect to any platform.
Skill Level: Requires developer knowledge.
Best For: Selling personalized books, managing complex subscription logic, and building completely custom shopping experiences.

Not sure which path supports your growth best?

Read the Comparison Post

Save 10%

To kickstart your first project, here's 10% off. It's our way of saying welcome to the Lulu community.

Here is your exclusive code:

WEL10CTZ5A

*Your offer is expires tomorrow! Discount only applies to print products.

Let's Get to Work

A LULU DIRECT CASE STUDY

How Creative Explained Turned Educational Videos Into a 6-Figure Book Business

When Armen Adamjan's Creative Explained content bloomed into a massive following, he needed a way to turn videos into a business that could sustain him. Using Lulu Direct, Armen creates and sells books based on his videos directly to his fans.

Armen turning video content into sellable books

See How Armen Did It

AN API CASE STUDY

How My Forever Books Grew Profits 2,000% in 4 Months With the Lulu Print API

When My Forever Books wanted to give customers a more meaningful way to celebrate loved ones, they turned to Lulu Print API to bring their personalized memory books to life. By integrating ecommerce with print-on-demand, My Forever Books creates custom, high-quality keepsakes that ship directly to buyers, making every story personal and every book unique.

See How My Forever Books Did It

My Account | Resources

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This is a promotional email. This promotion is for 10% off when ordering printed products at Lulu.com. This code is good until Aug 16, 2026. This offer cannot be combined with other offers and cannot be applied to previous purchases.

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26:T111c,[Lulu Logo](https://www.lulu.com/) [An illustration of two purple plugs joined together.](https://blog.lulu.com/choosing-the-right-direct-to-consumer-solution/) NEW ON THE BLOG Choosing the Right Direct-to-Consumer Solution for Selling Your Books Selling direct-to-consumer is the best way to own your customer data and keep 100% of your revenue. But once you decide to sell direct, you have a technical choice to make: Should you use a plugin or build a custom integration? To help you decide between Lulu Direct and our Print API, we’ve broken down the key differences on the blog. Lulu Direct Built for creators who want a plug-and-play solution. - Integration: Connects easily to Shopify, Wix, or WooCommerce. - Skill Level: No coding required. - Best For: Standard book sales, bundles, and establishing an ecommerce store quickly. Lulu API Built for entrepreneurs building custom businesses. - Integration: Open-source APIs that connect to any platform. - Skill Level: Requires developer knowledge. - Best For: Selling personalized books, managing complex subscription logic, and building completely custom shopping experiences. Not sure which path supports your growth best? [Read the Comparison Post](https://blog.lulu.com/choosing-the-right-direct-to-consumer-solution/) Save 10% To kickstart your first project, here's 10% off. It's our way of saying welcome to the Lulu community. Here is your exclusive code: WEL10CTZ5A *Your offer is expires tomorrow! Discount only applies to print products. [Let's Get to Work](https://lulu.com/sign-in&ui_locales=en) A LULU DIRECT CASE STUDY How Creative Explained Turned Educational Videos Into a 6-Figure Book Business When Armen Adamjan's Creative Explained content bloomed into a massive following, he needed a way to turn videos into a business that could sustain him. Using Lulu Direct, Armen creates and sells books based on his videos directly to his fans. [Armen turning video content into sellable books](https://case-studies.lulu.com/creativeexplained/) [See How Armen Did It](https://case-studies.lulu.com/creativeexplained/) AN API CASE STUDY How My Forever Books Grew Profits 2,000% in 4 Months With the Lulu Print API When My Forever Books wanted to give customers a more meaningful way to celebrate loved ones, they turned to Lulu Print API to bring their personalized memory books to life. By integrating ecommerce with print-on-demand, My Forever Books creates custom, high-quality keepsakes that ship directly to buyers, making every story personal and every book unique. [Custom book examples](https://case-studies.lulu.com/myforeverbooks/) [See How My Forever Books Did It](https://case-studies.lulu.com/myforeverbooks/) [Custom](https://www.instagram.com/luludotcom/) [Custom](https://www.facebook.com/Luludotcom/) [Custom](https://www.youtube.com/@luludotcom) [Custom](https://blog.lulu.com/) [Custom](https://www.publishprosperpodcast.com/) [Custom](https://www.linkedin.com/company/luludotcom) [Publish. Print. Prosper.] [My Account](https://www.lulu.com/account/projects) | [Resources](https://www.lulu.com/resources) You received this email because you are a valued, registered subscriber of Lulu.com under the address lulupress@mailspo.com (and because we think you're awesome). We promise never to share, trade, sell, deliver, reveal, publicize, or market your email address in any way, shape, or form. This is a promotional email. This promotion is for 10% off when ordering printed products at Lulu.com. This code is good until Aug 16, 2026. This offer cannot be combined with other offers and cannot be applied to previous purchases. [Preferences](https://manage.kmail-lists.com/subscriptions/update?a=RdmY9z&c=01KZ7A2DFRRQVCJRJMYHWGG55Q&k=f61bb4df814f8797547c1e5878b45dd5&se=lulupress%40mailspo.com&m=QUwv68&r=01M03NHSC1XG806XF6GV525PW3&e=0000hQpUN) | [Support](https://help.lulu.com/en/support/tickets/new?&referrerPageUrl=) | [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=RdmY9z&c=01KZ7A2DFRRQVCJRJMYHWGG55Q&k=f61bb4df814f8797547c1e5878b45dd5&se=lulupress%40mailspo.com&m=QUwv68&r=01M03NHSC1XG806XF6GV525PW3&e=0000hQpUN) Lulu Press, Inc. P.O. Box 12018 | Durham, NC | 27709 © 2026 Lulu Press. All rights reserved. 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