23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2mw-a1g823g_z.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/13zx2la-v6ymv.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:Td0bd,

August 2026 | Founder's Note 25

A Note From the Founder

Hi there,

I think founders who sell supplements have a responsibility that most of them ignore: actually saying what happened when they used the thing.

Not a testimonial. Testimonials are curated. I mean the boring, specific, sometimes inconclusive account of what you noticed and what you didn't, on the timeline the evidence actually predicts, written by the person who signed off on the formulation. That's more useful than five star reviews, because I have no reason to perform certainty that I don't have.

So here's mine. I've been taking The Glow Blend daily for 90 days. This is what happened.

The science behind the timeline

First, the science, because it makes the honest version of this email make more sense.

Hydrolysed collagen peptides work by getting broken down into small peptide fragments in digestion, some of which appear to reach the bloodstream intact enough to signal fibroblasts, the cells in your dermis responsible for producing collagen and elastin. The studies that show measurable change in skin hydration, elasticity, and fine lines almost all run for a minimum of eight to twelve weeks, with the strongest data clustering around the twelve week mark, which is roughly where I am now. That's not a marketing choice. It's tied to how long a full turnover cycle of dermal collagen actually takes. Anyone promising visible skin change in two weeks is either describing a different mechanism entirely or not describing evidence at all.

The other detail that matters and rarely gets mentioned: vitamin C isn't a bonus ingredient in a collagen product, it's a cofactor. Your body needs it to hydroxylate proline and lysine, the amino acids that give collagen its structure. Without adequate vitamin C alongside the peptides, you're taking in raw material your body can't properly assemble. It's why The Glow Blend has ascorbic acid built in rather than left as an afterthought, and it's a genuine gap in a lot of the collagen products I looked at before we built ours.

Ninety days in, honestly

I expected very little in the first month, because the research told me not to expect anything in the first month, and that's exactly what happened. Nothing. If I'd stopped at week four thinking it wasn't working, I'd have been right to think that, and wrong to conclude it doesn't work.

What I actually noticed, starting somewhere around week seven or eight, wasn't dramatic. It was texture, mostly. My skin felt less tight, which is where I usually notice dehydration first. I stopped noticing dry patches on my hands. Nothing that would show up in a photo. All of it the kind of change you'd only clock if you were paying attention on purpose, which is part of why I think the "before and after" framing this category loves, is dishonest. Skin doesn't work in befores and afters. It works gradually enough that you have to be looking for it.

What I didn't notice, and want to be honest about, because it matters just as much: no change in the fine lines around my eyes. I wasn't expecting a dramatic one at 90 days given my age and starting point, but I'd hoped for something, and I can't honestly report it. I also can't tell you whether the texture changes I noticed would have happened anyway, from better sleep or a less brutal travel quarter.

What the category does instead

Here's what the category typically does instead of telling you any of this. Most collagen marketing shows a before and after photo taken under different lighting, with a caption implying two weeks of use, alongside a claim like "clinically proven" with no citation attached and no dose disclosed. The collagen dose matters enormously and is almost never stated on pack. Underdosed collagen with no vitamin C, marketed on a timeline the biology doesn't support, is most of what's on the shelf in this category right now.

I built The Glow Blend because I wanted a version that didn't need any of that. Collagen peptides at a dose that matches the research, biotin and folate for hair and nails, vitamin C included because it's not optional, and hyaluronic acid alongside it for hydration. Nothing here is trying to convince you something happened faster than it did.

If you're the kind of person who wants a straight account before spending money on a category that's full of noise, I'd rather give you that than a testimonial. Ninety days in, some of it worked the way I hoped. Some of it didn't land just yet but I'm still taking it.

You can read more and try The Glow Blend here.

Until next time,

Shivraj Bassi

Founder & CEO

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XXIV Limited T/A Innermost

09632542

United Kingdom

5th Floor 167-169 Great Portland Street London, United Kingdom W1W 5PF

25:T1926,[Innermost](https://www.liveinnermost.com/) [Innermost](https://www.liveinnermost.com/) August 2026 | Founder's Note 25 A Note From the Founder Hi there,=E2=80=8BI think founders who sell supplements have a responsibili= ty that most of them ignore: actually saying what happened when they used t= he thing.=E2=80=8BNot a testimonial. Testimonials are curated. I mean the b= oring, specific, sometimes inconclusive account of what you noticed and wha= t you didn't, on the timeline the evidence actually predicts, written by th= e person who signed off on the formulation. That's more useful than five st= ar reviews, because I have no reason to perform certainty that I don't have= .=E2=80=8BSo here's mine. I've been taking [The Glow Blend](https://www.inn= ermostglobal.com/products/the-glow-blend?_pos=3D1&_sid=3D0f1f38707&_ss=3Dr)= daily for 90 days. This is what happened.=E2=80=8BThe science behind the t= imeline=E2=80=8BFirst, the science, because it makes the honest version of = this email make more sense.=E2=80=8BHydrolysed collagen peptides work by ge= tting broken down into small peptide fragments in digestion, some of which = appear to reach the bloodstream intact enough to signal fibroblasts, the ce= lls in your dermis responsible for producing collagen and elastin. The stud= ies that show measurable change in skin hydration, elasticity, and fine lin= es almost all run for a minimum of eight to twelve weeks, with the stronges= t data clustering around the twelve week mark, which is roughly where I am = now. That's not a marketing choice. It's tied to how long a full turnover c= ycle of dermal collagen actually takes. Anyone promising visible skin chang= e in two weeks is either describing a different mechanism entirely or not d= escribing evidence at all.=E2=80=8BThe other detail that matters and rarely= gets mentioned: vitamin C isn't a bonus ingredient in a collagen product, = it's a cofactor. Your body needs it to hydroxylate proline and lysine, the = amino acids that give collagen its structure. Without adequate vitamin C al= ongside the peptides, you're taking in raw material your body can't properl= y assemble. It's why [The Glow Blend](https://www.innermostglobal.com/produ= cts/the-glow-blend?_pos=3D1&_sid=3D0f1f38707&_ss=3Dr) has ascorbic acid bui= lt in rather than left as an afterthought, and it's a genuine gap in a lot = of the collagen products I looked at before we built ours.=E2=80=8BNinety d= ays in, honestly=E2=80=8BI expected very little in the first month, because= the research told me not to expect anything in the first month, and that's= exactly what happened. Nothing. If I'd stopped at week four thinking it wa= sn't working, I'd have been right to think that, and wrong to conclude it d= oesn't work.=E2=80=8BWhat I actually noticed, starting somewhere around wee= k seven or eight, wasn't dramatic. It was texture, mostly. My skin felt les= s tight, which is where I usually notice dehydration first. I stopped notic= ing dry patches on my hands. Nothing that would show up in a photo. All of = it the kind of change you'd only clock if you were paying attention on purp= ose, which is part of why I think the "before and after" framing this categ= ory loves, is dishonest. Skin doesn't work in befores and afters. It works = gradually enough that you have to be looking for it.=E2=80=8BWhat I didn't = notice, and want to be honest about, because it matters just as much: no ch= ange in the fine lines around my eyes. I wasn't expecting a dramatic one at= 90 days given my age and starting point, but I'd hoped for something, and = I can't honestly report it. I also can't tell you whether the texture chang= es I noticed would have happened anyway, from better sleep or a less brutal= travel quarter.=E2=80=8BWhat the category does instead=E2=80=8BHere's what= the category typically does instead of telling you any of this. Most colla= gen marketing shows a before and after photo taken under different lighting= , with a caption implying two weeks of use, alongside a claim like "clinica= lly proven" with no citation attached and no dose disclosed. The collagen d= ose matters enormously and is almost never stated on pack. Underdosed colla= gen with no vitamin C, marketed on a timeline the biology doesn't support, = is most of what's on the shelf in this category right now.=E2=80=8BI built = [The Glow Blend](https://www.innermostglobal.com/products/the-glow-blend?_p= os=3D1&_sid=3D0f1f38707&_ss=3Dr) because I wanted a version that didn't nee= d any of that. Collagen peptides at a dose that matches the research, bioti= n and folate for hair and nails, vitamin C included because it's not option= al, and hyaluronic acid alongside it for hydration. Nothing here is trying = to convince you something happened faster than it did.=E2=80=8BIf you're th= e kind of person who wants a straight account before spending money on a ca= tegory that's full of noise, I'd rather give you that than a testimonial. N= inety days in, some of it worked the way I hoped. Some of it didn't land ju= st yet but I'm still taking it.=E2=80=8BYou can read more and try [The Glow= Blend](https://www.innermostglobal.com/products/the-glow-blend?_pos=3D1&_s= id=3D0f1f38707&_ss=3Dr) here.=E2=80=8BUntil next time, [Signature](https://www.liveinnermost.com/) [Signature](https://www.liveinnermost.com/) Shivraj BassiFounder & CEO [Shiv](https://www.liveinnermost.com) [Shiv](https://www.liveinnermost.com) [Shop Now](https://www.innermostglobal.com/) [Shop All](https://www.innermostglobal.com/) [Our Story](https://www.innermostglobal.com/pages/about) [Contact us](https://www.innermostglobal.com/pages/about) [50 thousand school meals donated](https://www.innermostglobal.com/pages/cs= r) [Custom](https://www.instagram.com/liveinnermost/) [Custom](https://www.facebook.com/liveinnermost/) [Custom](https://www.tiktok.com/@innermostglobal) [Custom](https://www.youtube.com/@innermostglobal) [unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=3D= PGhkN2&c=3D01KZ6KSVDK00D9VV4HY7NZEH3W&k=3D12001ec4e940c237729245eea2fbfb82&= se=3Dliveinnermost%40mailspo.com&m=3D01KZDG4HFBE21M2BK2PYTJWRG3&r=3D01KZR6T= 6K0QG4VFSAPWDT8JMJJ) =E2=80=8B XXIV Limited T/A Innermost 09632542 =E2=80=8B United Kingdom 5th Floor 167-169 Great Portland Street London, Un= ited Kingdom W1W 5PF =E2=80=8B =C2=A9 2026 Innermost UK. All Rights Reserved. =E2=80=8B 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"What I Noticed After 90 Days On The Glow Blend","children":["$","$L23",null,{"email":{"id":"ac937255-fe8c-415b-94df-2ada1a86c207","subject":"What I Noticed After 90 Days On The Glow Blend","previewText":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nAugust 2026 | Founder's Note 25\n\nA Note From the Founder\n\nHi there,=E2=80=8BI think founders who sell supplements have a responsibili=\nty that most of them ignore: actually saying what happened when they used t","sentAt":"2026-08-11T11:00:46.000Z","classification":"marketing","imageCount":16,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/ac937255-fe8c-415b-94df-2ada1a86c207.jpg","emailType":"newsletter","typeConfidence":"guess","typeBasis":"no stronger signal","brand":"$6:props:children:props:children:2:props:brands:280","bodyHtml":"$24","textBody":"$25","bodyFallback":null}}]}] a:null f:[["$","title","0",{"children":"What I Noticed After 90 Days On The Glow Blend by Innermost | Mailspo"}],["$","meta","1",{"name":"description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nAugust 2026 | Founder's Note 25\n\nA Note From the Founder\n\nHi there,=E2"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/ac937255-fe8c-415b-94df-2ada1a86c207"}],["$","meta","4",{"property":"og:title","content":"What I Noticed After 90 Days On The Glow Blend by Innermost | Mailspo"}],["$","meta","5",{"property":"og:description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nAugust 2026 | Founder's Note 25\n\nA Note From the Founder\n\nHi there,=E2"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/ac937255-fe8c-415b-94df-2ada1a86c207"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/ac937255-fe8c-415b-94df-2ada1a86c207.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"Innermost email creative: What I Noticed After 90 Days On The Glow Blend"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-11T11:00:46.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"What I Noticed After 90 Days On The Glow Blend by Innermost | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nAugust 2026 | Founder's Note 25\n\nA Note From the Founder\n\nHi there,=E2"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/ac937255-fe8c-415b-94df-2ada1a86c207.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"Innermost email creative: What I Noticed After 90 Days On The Glow Blend"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.2vob68tjqpejf.ico","sizes":"256x256","type":"image/x-icon"}],["$","$L26","18",{}]]

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