23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3d948spuqknqp.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/0nvb-yb41g4kt.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/2_gor0xxl6a2n.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:Tbc21,

How we communicate flavour

We're often asked about the meaning of our coffee illustrations. Well, the simple answer is that they convey flavour.

The typical approach of using only words to highlight sensory characteristics of coffee poses numerous limitations for us - we believe illustration is a more effective medium for communicating flavour and texture.

Our brushstrokes use:

Colour to represent broad flavour categories, not specific notes
Hue to express the intensity of flavour
Space and shape for body and texture
Composition to reflect acidity, sweetness and finish.

By doing this, we suggest qualities most prominent in the cup without telling the drinker exactly what they should be tasting - encouraging them to own their experience and enjoyment of the coffee.

We discuss in detail our hypothesis and approach in an article on our website, read it via the link below.

Learn More

Independent Coffee Roaster

Brixton, London

Est. 2015

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Assembly Coffee 244 Ferndale Road, Brixton, London, SW9 8FR

25:Td17,[Shop Coffees](https://assemblycoffee.co.uk/collections/buy-coffee) [Shop Accessories](https://assemblycoffee.co.uk/collections/coffee-equipment) [Visit our website](https://assemblycoffee.co.uk/) How we communicate flavour We're often asked about the meaning of our coffee illustrations. Well, the simple answer is that they convey flavour. The typical approach of using only words to highlight sensory characteristics of coffee poses numerous limitations for us - we believe illustration is a more effective medium for communicating flavour and texture. Our brushstrokes use: - Colour to represent broad flavour categories, not specific notes - Hue to express the intensity of flavour - Space and shape for body and texture - Composition to reflect acidity, sweetness and finish. By doing this, we suggest qualities most prominent in the cup without telling the drinker exactly what they should be tasting - encouraging them to own their experience and enjoyment of the coffee. We discuss in detail our hypothesis and approach in an article on our website, read it via the link below. [Learn More](https://assemblycoffee.co.uk/blogs/insights/assembly-taste-note-illustrations-explained?_kx=GWFRSZACKRBPlY2y7Z0ZDw.XUKfCj) How we communicate flavour notes. We're often asked about the meaning behind our illustrations. Well, the simple answer is that they convey flavour. The typical approach of using only words to highlight sensory characteristics of coffee poses numerous limitations for us - we believe illustration is a more effective medium for communicating flavour and texture. Our brushstrokes use: - Colour to represent broad flavour categories not specific notes. - Hue to express the intensity of flavour - Space and shape for body and texture - Composition to reflect acidity, sweetness and finish. With this approach, we suggest qualities most prominent in the cup without telling the drinker exactly what they should be tasting - encouraging them to own their experience and enjoyment of the coffee. [Learn More](https://assemblycoffee.co.uk/blogs/insights/assembly-taste-note-illustrations-explained?_kx=GWFRSZACKRBPlY2y7Z0ZDw.XUKfCj) Independent Coffee RoasterBrixton, LondonEst. 2015 [Instagram](www.instagram.com/assemblyroast) [Facebook](www.facebook.com/assemblyroast) Copyright © 2026, Assembly Coffee All rights reserved. Our mailing address is: orders@assemblycoffee.co.uk No longer want to receive these emails? [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=XUKfCj&c=01KZJEDFF73H5FZXBZEYBNPYKE&k=e1cebcdd4c87adb8a42bf41047d66ce8&se=assemblycoffee%40mailspo.com&m=VWpbXC&r=01KZN0WDWN6F3XM1ZNNQF840JS&e=00000ADuE) Assembly Coffee 244 Ferndale Road, Brixton, London, SW9 8FR Independent Coffee RoasterBrixton, LondonEst. 2015 [Instagram](www.instagram.com/assemblyroast) [Facebook](www.facebook.com/assemblyroast) Copyright © 2024, Assembly Coffee, All rights reserved. Our mailing address is: orders@assemblycoffee.co.uk No longer want to receive these emails? [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=XUKfCj&c=01KZJEDFF73H5FZXBZEYBNPYKE&k=e1cebcdd4c87adb8a42bf41047d66ce8&se=assemblycoffee%40mailspo.com&m=VWpbXC&r=01KZN0WDWN6F3XM1ZNNQF840JS&e=00000ADuE). Assembly Coffee 244 Ferndale Road, Brixton, London, SW9 8FR 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"How we communicate flavour","children":["$","$L23",null,{"email":{"id":"b3065a26-a82c-403d-b708-c620de7aabb6","subject":"How we communicate flavour","previewText":"[Shop Coffees](https://assemblycoffee.co.uk/collections/buy-coffee)\n[Shop Accessories](https://assemblycoffee.co.uk/collections/coffee-equipment)\n\n[Visit our website](https://assemblycoffee.co.uk/)\n\nHow we communicate flavour\n \nWe're often asked about the meaning of our coffee illustrations. 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