2026 blogger trends are in. Here's what's working now...

27:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/1s6ia4sqb7s26.js","/_next/static/chunks/0-6-3mj04xnqi.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/15xkep10zhpwy.js","/_next/static/chunks/1ip4hbf__e5lj.js","/_next/static/chunks/0mt-bqx6gzwmz.js","/_next/static/chunks/2kqb2918487fw.js"],"GuestHistoryRecorder"] 28:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/1s6ia4sqb7s26.js","/_next/static/chunks/0-6-3mj04xnqi.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/15xkep10zhpwy.js","/_next/static/chunks/1ip4hbf__e5lj.js","/_next/static/chunks/0mt-bqx6gzwmz.js","/_next/static/chunks/2kqb2918487fw.js"],"EmailPreview"] 2b:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/1s6ia4sqb7s26.js","/_next/static/chunks/0-6-3mj04xnqi.js"],"IconMark"] 29:T760f, 2026 blogger trends are in. Here's what's working now...

For the last 13 years, we’ve asked 1,000+ content marketers what they do and whether it works.

This year, the percentage of respondents who report "strong results" dropped to an all-time low.

At the same time, AI use reached 92%.

Coincidence? Sort of.

AI makes marketers faster, but none of the AI use cases in our survey correlated with stronger results.

No way of using AI is linked to better results

The real problem shows up in the strategies marketers have stopped using:

Every strategy connected to strong performance is being used less.
Every strategy connected to weak performance is being used more.

The good news? The strategies that work haven’t really changed.

The report lists nine that still work in 2026. The more you use, the more likely you are to report strong results.

Show me what works! →

I hope you find this useful!

Andy

p.s. A huge thank you to everyone who took this survey! :)

Is AI changing your customer journey?

AI is changing how customers discover, evaluate and choose. Join us and John Jantsch on Tuesday, September 22 at 12pm CT for a hands-on look at what’s changed and where your biggest opportunities may be hiding.

Save my spot →

2a:T1640,✨New research✨ andy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3H3gP0xW7Y8-PT6lZ3l2W3sHZ9-7KC7CmW62953P62NHQgW8MyvJz2hQVrLN8H27M8P8H71W4Rc0zc2S87m_W59-x222zq9vtW3d5fkc3CCV_SW6r5y8N1Q--rmW1cQNBD6GQZ9PW49R8mz6QfhrBW8ykDnt8t18tNW7-c79673vL52N7PDZKBJRBrxW4BH11x99-0gSN73pCvK3-WHrW7yMfq47yF2GhW4RvD4G7PDJMzW71y54G68s43BW4ByfG77xLq-zVVHWTR7NPpc9W5FjsdC7SBJSWW8FHfX230W5xzW6fh__W79VVw9W2mcZlx7Sn5lvVxLxCH3ppKdvW5MGd777rVG1Bf7dm4bR04 ) For the last 13 years, we’ve asked 1,000+ content marketers what they do and whether it works. This year, the percentage of respondents who report "strong results" dropped to an all-time low. At the same time, AI use reached 92%. Coincidence? Sort of. AI makes marketers faster, but none of the AI use cases in our survey correlated with stronger results. No way of using AI is linked to better results (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3H3gP0xW7Y8-PT6lZ3l2W3sHZ9-7KC7CmW62953P62NHQgW8MyvJz2hQVrLN8H27M8P8H71W4Rc0zc2S87m_W59-x222zq9vtW3d5fkc3CCV_SW6r5y8N1Q--rmW1cQNBD6GQZ9PW49R8mz6QfhrBW8ykDnt8t18tNW7-c79673vL52N7PDZKBJRBrxW4BH11x99-0gSN73pCvK3-WHrW7yMfq47yF2GhW4RvD4G7PDJMzW71y54G68s43BW4ByfG77xLq-zVVHWTR7NPpc9W5FjsdC7SBJSWW8FHfX230W5xzW6fh__W79VVw9W2mcZlx7Sn5lvVxLxCH3ppKdvW5MGd777rVG1Bf7dm4bR04 ) The real problem shows up in the strategies marketers have stopped using: - Every strategy connected to strong performance is being used less. - Every strategy connected to weak performance is being used more. The good news? The strategies that work haven’t really changed. The report lists nine that still work in 2026. The more you use, the more likely you are to report strong results. Show me what works! → (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3H3gP0xW7Y8-PT6lZ3l2W3sHZ9-7KC7CmW62953P62NHQgW8MyvJz2hQVrLN8H27M8P8H71W4Rc0zc2S87m_W59-x222zq9vtW3d5fkc3CCV_SW6r5y8N1Q--rmW1cQNBD6GQZ9PW49R8mz6QfhrBW8ykDnt8t18tNW7-c79673vL52N7PDZKBJRBrxW4BH11x99-0gSN73pCvK3-WHrW7yMfq47yF2GhW4RvD4G7PDJMzW71y54G68s43BW4ByfG77xLq-zVVHWTR7NPpc9W5FjsdC7SBJSWW8FHfX230W5xzW6fh__W79VVw9W2mcZlx7Sn5lvVxLxCH3ppKdvW5MGd777rVG1Bf7dm4bR04 ) I hope you find this useful! Andy p.s. A huge thank you to everyone who took this survey! :) amanda (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3-3gP0xW8wLKSR6lZ3nzN154svtBpq5_W3BpFzR38-FRtN7c51WPxznvnW33m5MT8sbjlFW8lbz4S7mlRbYW8NcDCn2TKkzFW5cxzH_69Cv-4W54rmKg98RKq5W1cSWDM66D5C3W2Sr_Db8q941jVV_x-N2mmL4pW46y5p74GdDQdW7Y4P3G4sdM0yW4SZqkP6JBMSrV803KN6VqPkSW6VJsmq3N1nWnW8G4-SP6WTjNsW5DMRF38DFJN1W8pVzT06hnp0cW45JzsL8-xt74W3B6GyW67Z4WLW8sKSCN6bq-msN7647TKshBXnW1VCVkB7NstfRW8w5T-p6Nm0RKVmn7TF100xHXW14CxZW5dnsMbW28KT_43Vf26Pf3GZBTs04 ) Is AI changing your customer journey? AI is changing how customers discover, evaluate and choose. Join us and John Jantsch on Tuesday, September 22 at 12pm CT for a hands-on look at what’s changed and where your biggest opportunities may be hiding. Save my spot → (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3-3gP0xW8wLKSR6lZ3nzN154svtBpq5_W3BpFzR38-FRtN7c51WPxznvnW33m5MT8sbjlFW8lbz4S7mlRbYW8NcDCn2TKkzFW5cxzH_69Cv-4W54rmKg98RKq5W1cSWDM66D5C3W2Sr_Db8q941jVV_x-N2mmL4pW46y5p74GdDQdW7Y4P3G4sdM0yW4SZqkP6JBMSrV803KN6VqPkSW6VJsmq3N1nWnW8G4-SP6WTjNsW5DMRF38DFJN1W8pVzT06hnp0cW45JzsL8-xt74W3B6GyW67Z4WLW8sKSCN6bq-msN7647TKshBXnW1VCVkB7NstfRW8w5T-p6Nm0RKVmn7TF100xHXW14CxZW5dnsMbW28KT_43Vf26Pf3GZBTs04 ) Orbit Media Studios, 4043 N Ravenswood Ave, Suite #316, Chicago, Illinois 60613, United States, (773) 348-4581 Unsubscribe (https://marketing.orbitmedia.com/hs/preferences-center/en/direct?data=W2nXS-N30h-LLW3SNybV34hZvsW3XFvwV36jzv0W2WfHQT3XYGJ9W2r4rCR1_p0kWW3__Bf33jdkpqW1ZfLcF2r8D2-W4kvR03239lchW3_-0VC2r6TMvW2Wnp7434f3HxW1Bwq4G1QkRpzW32Jtx33f_5dgW3bsWY91Xrv30W24T89C3LFkltW3zjGsZ3bB916W3295tC2p49WYW38x0Wq38fWP5W3H0cdz3K8NgPW2sPqpn3XLYJFW3T0vPX3CdMptW3_KgZb43JS3fW3VM5zB30cQWGW3j8wlf4pmHNLW45mKZC20WCSXW3J-RTx3S-qCGW2zygMp3yXvSvW4ryzZm3R2n2JW3dtCMQ45xRMXW2pbvmr3XXVKBW3bljkT2TMC6DW4rfNgl3gs6NtW3W4R2T2RyWGhW4rrlKB4kNnmMW2nYkJm1_qbvXW3blh0R2HZCZNW25m78X1Nv0s2W3K26hj2CxfTfW2qW1yg1Bm77PW2zGB5K3QD3Q-W3JQCyT1V2XNyW49SYGw4rCSZJW38sm9z49TN3QW2MV1tF2CVmTzW1ZnRws38mnJYW2w4qTn252W65W20W-8k3z4CvjW3gdqB_32yZLpW2zx09M2nQHyrW3yPhRV3R63ZrW1_l68b2KnzSHW1Nf3-23djWz3W1X6RVZ3Syr3QW3LMXwN47p7d7W34xwHM2nP0trW2CN7D12YwH3YW3dx3Bd2D1MwsW3K2zTX47KJjDW1NjNTY32Gm_SW2xPRZg2sFwQ-f211bXr04&_hsenc=p2ANqtz-_wtERjNDCLWUmBIhYy0iJ87jbmoX-MNxWWLQr0VTCdJrYtI2j6iTb32egU_acbR2XhbXvgC053QsuWmbLGaM94Jaqfxw&_hsmi=438254303 ) Manage preferences (https://marketing.orbitmedia.com/hs/preferences-center/en/page?data=W2nXS-N30h-LLW3SNybV34hZvsW3XFvwV36jzv0W2WfHQT3XYGJ9W2r4rCR1_p0kWW3__Bf33jdkpqW1ZfLcF2r8D2-W4kvR03239lchW3_-0VC2r6TMvW2Wnp7434f3HxW1Bwq4G1QkRpzW32Jtx33f_5dgW3bsWY91Xrv30W24T89C3LFkltW3zjGsZ3bB916W3295tC2p49WYW38x0Wq38fWP5W3H0cdz3K8NgPW2sPqpn3XLYJFW3T0vPX3CdMptW3_KgZb43JS3fW3VM5zB30cQWGW3j8wlf4pmHNLW45mKZC20WCSXW3J-RTx3S-qCGW2zygMp3yXvSvW4ryzZm3R2n2JW3dtCMQ45xRMXW2pbvmr3XXVKBW3bljkT2TMC6DW4rfNgl3gs6NtW3W4R2T2RyWGhW4rrlKB4kNnmMW2nYkJm1_qbvXW3blh0R2HZCZNW25m78X1Nv0s2W3K26hj2CxfTfW2qW1yg1Bm77PW2zGB5K3QD3Q-W3JQCyT1V2XNyW49SYGw4rCSZJW38sm9z49TN3QW2MV1tF2CVmTzW1ZnRws38mnJYW2w4qTn252W65W20W-8k3z4CvjW3gdqB_32yZLpW2zx09M2nQHyrW3yPhRV3R63ZrW1_l68b2KnzSHW1Nf3-23djWz3W1X6RVZ3Syr3QW3LMXwN47p7d7W34xwHM2nP0trW2CN7D12YwH3YW3dx3Bd2D1MwsW3K2zTX47KJjDW1NjNTY32Gm_SW2xPRZg2sFwQ-f211bXr04&_hsenc=p2ANqtz-_wtERjNDCLWUmBIhYy0iJ87jbmoX-MNxWWLQr0VTCdJrYtI2j6iTb32egU_acbR2XhbXvgC053QsuWmbLGaM94Jaqfxw&_hsmi=438254303 ) 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"2026 blogger trends are in. Here's what's working now... ","children":[["$","$L27",null,{"emailId":"b5d752f7-9983-46c4-838d-822f07c8b8e4"}],["$","$L28",null,{"email":{"id":"b5d752f7-9983-46c4-838d-822f07c8b8e4","subject":"2026 blogger trends are in. Here's what's working now... 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Here's what's working now... by Orbit Media Studios | Mailspo"}],["$","meta","1",{"name":"description","content":"✨New research✨\n\nandy (https://marketing.orbitmedia.com/e3t/Ctc/OV+113/d5WF1t04/MWvHvwk91gfW3CMNxP3fSGRWW7xsyK95TP85tN2K0T3H3gP0xW7Y8-PT6lZ3l2W3sHZ9-7KC7CmW62953"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/b5d752f7-9983-46c4-838d-822f07c8b8e4"}],["$","meta","4",{"property":"og:title","content":"2026 blogger trends are in. 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