28:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"GuestHistoryRecorder"] 29:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"EmailPreview"] 2c:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 2a:T17ce,

Liah here.

9 days ago we launched our Mochi Berrier Moisture Cream. And this is probably by far, the proudest development project of mine. And I don't say this lightly!

This one really tested our team's patience and I remember talking about this exact product idea using strawberry leaves and stems at the NY Climate Week stage back in 2024! That's how long this has been living in my head.

A few years ago we ran a community survey which thousands of you responded (thank you!). The ask was consistent: you wanted a richer counterpart to Oat So Simple. Something thicker, more cushiony, for the days when your skin just needs more. We heard you and we started developing it, even calling it 'Overnight Oats Cream'. And then...we got stuck.

Around that time, I committed to our innovation and supply chain team: we should take less from nature and more from what nature was already discarding. That commitment is what became Waste Not the Farm. And it meant we couldn't just pick an ingredient because it worked. It had to come from something that was already going to waste. Then the inspiration came from a strawberry farm visit to Nonsan, South Korea. Everything clicked.

After every harvest, after the berry gets picked, the leaves and stems get left on the field. They're classified as agricultural waste. High water content, bulky, expensive to dispose of properly. So much so that many farms were burning them illegally because the alternative cost more. And yet the leaves and stems are the part that held the plant up all season. The part that turned rain and sunlight into fruit. The part with compounds that protect the proteins responsible for keeping your skin bouncy and firm.

The part nobody wanted turned out to be the best part.

We built the cream around that. A rich, mochi-like texture that absorbs without leaving a greasy film. Layering in between the lipids (ceramide NP, cholesterol) to repair the barrier, humectants (glycerin, panthenol, betaine) to draw water deep into the skin and occlusives (squalane, shea butter) to seal. Adding to the mochi-ness, we upcycled rice water from Yeoju, South Korea and fermented it so it boosts collagen support and plumps from within. Clinically tested non-comedogenic. Silicone-free, fragrance-free. For sensitive and acne-prone skin.

And it's housed in our first-ever 100% zero waste home-compostable jar made from Vivomer. When you're done with the jar, you compost it at home. It just goes back to the earth the same way the strawberry leaves did.

The leaves came from earth. The jar returns to earth. You're the one in between, using this in that exact circular loop 🙂 And by buying it, you're proving to the entire beauty industry that circular products can actually sell. That matters more than I can say.

Thank you for being patient while we figured this one out. I really hope you enjoy this beautiful creation, and a huge shoutout to the farmers and innovators who helped us with this project.

With love,

Liah

Shop Mochi Berrier Moisture Cream here.

Learn more about the launch HERE.

You received this email from Krave Beauty, LLC. If you would like to unsubscribe, click here.

2b:Te72,Liah here. 9 days ago we launched our [Mochi Berrier Moisture Cream.](https://kravebeauty.com/products/mochi-berrier-moisture-cream) And this is probably by far, the proudest development project of mine. And I don't say this lightly! This one really tested our team's patience and I remember talking about this exact product idea using strawberry leaves and stems at the NY Climate Week stage back in 2024! That's how long this has been living in my head. A few years ago we ran a community survey which thousands of you responded (thank you!). The ask was consistent: you wanted a richer counterpart to [Oat So Simple.](https://kravebeauty.com/products/oat-so-simple-water-cream?view=sl-EA1148A6) Something thicker, more cushiony, for the days when your skin just needs more. We heard you and we started developing it, even calling it 'Overnight Oats Cream'. And then...we got stuck. Around that time, I committed to our innovation and supply chain team: we should take less from nature and more from what nature was already discarding. That commitment is what became [Waste Not the Farm.](https://kravebeauty.com/pages/upcycled-ingredients) And it meant we couldn't just pick an ingredient because it worked. It had to come from something that was already going to waste. Then the inspiration came from a strawberry farm visit to Nonsan, South Korea. Everything clicked. After every harvest, after the berry gets picked, the leaves and stems get left on the field. They're classified as agricultural waste. High water content, bulky, expensive to dispose of properly. So much so that many farms were burning them illegally because the alternative cost more. And yet the leaves and stems are the part that held the plant up all season. The part that turned rain and sunlight into fruit. The part with compounds that protect the proteins responsible for keeping your skin bouncy and firm. The part nobody wanted turned out to be the best part. We built the cream around that. A rich, mochi-like texture that absorbs without leaving a greasy film. Layering in between the lipids (ceramide NP, cholesterol) to repair the barrier, humectants (glycerin, panthenol, betaine) to draw water deep into the skin and occlusives (squalane, shea butter) to seal. Adding to the mochi-ness, we upcycled rice water from Yeoju, South Korea and fermented it so it boosts collagen support and plumps from within. Clinically tested non-comedogenic. Silicone-free, fragrance-free. For sensitive and acne-prone skin. And it's housed in our first-ever 100% zero waste home-compostable jar made from Vivomer. When you're done with the jar, you compost it at home. It just goes back to the earth the same way the strawberry leaves did. The leaves came from earth. The jar returns to earth. You're the one in between, using this in that exact circular loop 🙂 And by buying it, you're proving to the entire beauty industry that circular products can actually sell. That matters more than I can say. Thank you for being patient while we figured this one out. I really hope you enjoy this beautiful creation, and a huge shoutout to the farmers and innovators who helped us with this project. With love, Liah [Shop Mochi Berrier Moisture Cream here.](https://kravebeauty.com/products/mochi-berrier-moisture-cream) Learn more about the launch [HERE](https://www.youtube.com/watch?v=n8cBt9F7vS4). You received this email from Krave Beauty, LLC. If you would like to unsubscribe, [click here](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=JyQ4vJ&c=01KZJDM3MFZRW24VN3T4PB01KN&k=9ae80362baa06741557628f90740f513&se=kravebeauty%40mailspo.com&m=01M2QYZBZXYXZ5K3RR3GYD24XY&r=01M3A1F57X31K74NC8WNE7G0ND). 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Probably the proudest development so far","children":[["$","$L28",null,{"emailId":"dadee8dd-b258-4955-841b-1421673f7e37"}],["$","$L29",null,{"email":{"id":"dadee8dd-b258-4955-841b-1421673f7e37","subject":"Probably the proudest development so far","previewText":"Liah here.\n\n9 days ago we launched our [Mochi Berrier Moisture Cream.](https://kravebeauty.com/products/mochi-berrier-moisture-cream) And this is probably by far, the proudest development project of mine. 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