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AI Search in Ecommerce: Consumer Expectations & Readiness survey report

When search fails, where do your shoppers go next?
Our survey of 2,000 US and UK shoppers found that when onsite search falls short, 40% are likely to turn to AI assistants like ChatGPT or Claude. Yet 72% have already tried or are open to retailers using AI to improve their onsite search. Explore the full findings to see what shoppers expect from onsite search today, where AI can make a difference, and what it takes to deliver a search experience that performs.
DOWNLOAD REPORT

All three BFCM episodes are now available
Three 30-minute sessions, one peak-season playbook. Klaviyo and Nosto on connecting marketing and commerce data before the rush. Marine Layer's Katie Malone and Pattern on why "brand and personalization do not have to compete." Then iAdvize, Nosto, and Feefo follow one shopper from first click to repeat purchase. All moderated by Rick Watson. Watch them in order, or start with the one you need most.
WATCH NOW

A new milestone in our partnership with Klaviyo
Premier status recognizes a select group of partners with deep technical alignment and a track record of delivering value for customers. Our AI Customer Journey Integration brings Nosto and Klaviyo together to deliver smarter, more personalized experiences across website, email, and SMS, with proven results including a 145% uplift in attributed sales for Brighton and a 5.64% conversion rate from search abandonment journeys for Harney & Sons.
LEARN MORE

What can AI agents do on Shopify during BFCM 2026?
Merchandising, campaign setup, customer service. AI agents are taking on the manual work of peak season, while merchants keep final approval. Ford's accessories business manages operations with a three-person marketing team using Shopify's Sidekick and Nosto's Huginn. Here's what agents can handle this BFCM, and how to get your data ready for them.
READ NOW

Cheers,

		Chloé Pascal Chief Marketing Officer

2c:Te28,${topButtonText} <[[${topButtonLink}]]> When search fails, where do your shoppers go next? Our survey of 2,000 US and UK shoppers found that when onsite search falls short, 40% are likely to turn to AI assistants like ChatGPT or Claude. Yet 72% have already tried or are open to retailers using AI to improve their onsite search. Explore the full findings to see what shoppers expect from onsite search today, where AI can make a difference, and what it takes to deliver a search experience that performs. DOWNLOAD REPORT All three BFCM episodes are now available Three 30-minute sessions, one peak-season playbook. Klaviyo and Nosto on connecting marketing and commerce data before the rush. Marine Layer's Katie Malone and Pattern on why "brand and personalization do not have to compete." Then iAdvize, Nosto, and Feefo follow one shopper from first click to repeat purchase. All moderated by Rick Watson. Watch them in order, or start with the one you need most. WATCH NOW A new milestone in our partnership with Klaviyo Premier status recognizes a select group of partners with deep technical alignment and a track record of delivering value for customers. Our AI Customer Journey Integration brings Nosto and Klaviyo together to deliver smarter, more personalized experiences across website, email, and SMS, with proven results including a 145% uplift in attributed sales for Brighton and a 5.64% conversion rate from search abandonment journeys for Harney & Sons. LEARN MORE What can AI agents do on Shopify during BFCM 2026? Merchandising, campaign setup, customer service. AI agents are taking on the manual work of peak season, while merchants keep final approval. Ford's accessories business manages operations with a three-person marketing team using Shopify's Sidekick and Nosto's Huginn. Here's what agents can handle this BFCM, and how to get your data ready for them. READ NOW Cheers, Chloé Pascal Chief Marketing Officer Nosto Solutions 36 W 20th Street, 8th Floor, New York, NY 10011 This email was sent to nosto@mailspo.com. If you no longer wish to receive these emails you may unsubscribe here: https://pages.nosto.com/SubscriptionManagement.html?mkt_unsubscribe=1&mkt_tok=MzM5LVpIRy03ODAAAAGkq1ISd2yIgg0wh-1UfPBs3AJzi_Ib_EG7Va_oiHciBj9vu-C9vA2Z5ZI433hOZWLHB1XzZS0FjhG_yX240ObdUv2Hcn3XOozXxICmVfd0nTW_KQ. 20:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Nosto newsletter: Is your search losing shoppers to AI?","children":[["$","$L29",null,{"emailId":"f0001834-0f91-41c8-9cd7-bd91482b012b"}],["$","$L2a",null,{"email":{"id":"f0001834-0f91-41c8-9cd7-bd91482b012b","subject":"Nosto newsletter: Is your search losing shoppers to AI?","previewText":"$${topButtonText} <[[${topButtonLink}]]>\nWhen search fails, where do your shoppers go next?\nOur survey of 2,000 US and UK shoppers found that when onsite search falls short, 40% are likely to turn to AI assistants like ChatGPT or Claude. 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