23:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3-jqhyvw3d7y0.js","/_next/static/chunks/21h5qhhcg7tzz.js","/_next/static/chunks/3euacrioc5_13.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3h6uqn9kl0thz.js"],"EmailPreview"] 26:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 24:T17c34,

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Kits

Patterns

Marketplace

select yarns

Buy One, Get One FREE

We're turning 148!

It’s World Lion Day—and the perfect way to kick off Lion Brand’s 148th birthday celebration! For a limited time, buy one and get one free on select yarns. Stock up on trusted favorites, try something new, or choose the colors for your next project.

Shop BOGO Yarns

Celebrating 148 Years of Making Together

For five generations, Lion Brand has grown alongside the makers who choose our yarn for projects big and small. As we celebrate our 148th birthday, Lion Brand CEO Adam Blumenthal shares a message about loyalty, community, and what comes next.

A Letter From Our CEO

As Lion Brand celebrates 148 years, I’ve been thinking about loyalty and what it means to earn someone’s trust over time.

For five generations, my family has had the privilege of building this company alongside generations of makers. Many of you have been creating with Lion Brand yarn for years. Others are just beginning their first project with us. In either case, every time you choose our yarn, you’re placing your trust in our family and in the work we do. We don’t take that lightly.

Being a family business also shapes how we think about our customers. To us, that means listening to our customers, looking out for them, and doing everything we can to offer yarn that delivers the quality, value, and inspiration you deserve.

It also means finding new ways to stay connected. In the coming year, we’ll be introducing a refreshed loyalty program and member benefits, along with more opportunities to participate, share, and become even more involved in the Lion Brand community.

For our 148th birthday, we’re offering our customers a little extra value, so be sure to check out the site for our birthday gift to you.

I hope you’ll take some time to explore, revisit an old favorite, or find something new for your next project.

Thank you for your loyalty, your creativity, and the many ways you continue to make Lion Brand part of your lives. We’re proud to have you as part of our family, and we’re excited to keep creating with you.

With gratitude,

Adam Blumenthal, CEO, Lion Brand Yarn

Twice the Yarn,

Twice the Possibilities

From versatile neutrals to fresh pops of color, these select shades are part of our World Lion Day offer. Buy one and get one free while supplies last.

buy one get one free on select yarns as displayed

Shop All BOGO Colors

Thank you for making Lion Brand part of your creativity, your traditions, and your next great idea.

Offer ends 9am EST 8/11/26

Lower priced yarn will be discounted. Not all yarns and kits shown in email may qualify for promotion. Cannot be combined with other offers such as Lion Rewards coupons.

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Lion Brand Yarn125 Chubb Ave. Lyndhurst, New Jersey 07071

25:T133a,Can't see this email? [View in Your Browser](https://manage.kmail-lists.com/subscriptions/web-view?a=J4uKBB&c=01KZJ7E2Y4GG63FFMJRJ68TEHR&k=0e7f20753f255c46950abd221d63a7ae&se=lionbrand%40mailspo.com&m=01KZM3NVD3F7PDRZTCHY3DE9CJ&r=01KZNZ49K2KXHGH318ERQ4GB1B) [Lion Brand Yarn](http://lionbrand.com) [Yarns](https://www.lionbrand.com/collections/all-knitting-crochet-yarn) [Kits](https://www.lionbrand.com/collections/all-knit-crochet-kits) [Patterns](https://www.lionbrand.com/collections/all-knit-crochet-patterns) [Marketplace](https://www.lionbrand.com/collections/pattern-marketplace) select yarns [Buy One, Get One FREE](https://www.lionbrand.com/collections/b1g1-select-yarns) [All knit and crochet yarns](https://www.lionbrand.com/collections/all-knit-crochet-patterns-kits) We're turning 148! It’s World Lion Day—and the perfect way to kick off Lion Brand’s 148th birthday celebration! For a limited time, buy one and get one free on select yarns. Stock up on trusted favorites, try something new, or choose the colors for your next project. [Shop BOGO Yarns](https://www.lionbrand.com/collections/b1g1-select-yarns) Celebrating 148 Years of Making Together For five generations, Lion Brand has grown alongside the makers who choose our yarn for projects big and small. As we celebrate our 148th birthday, Lion Brand CEO Adam Blumenthal shares a message about loyalty, community, and what comes next. A Letter From Our CEO As Lion Brand celebrates 148 years, I’ve been thinking about loyalty and what it means to earn someone’s trust over time.For five generations, my family has had the privilege of building this company alongside generations of makers. Many of you have been creating with Lion Brand yarn for years. Others are just beginning their first project with us. In either case, every time you choose our yarn, you’re placing your trust in our family and in the work we do. We don’t take that lightly.Being a family business also shapes how we think about our customers. To us, that means listening to our customers, looking out for them, and doing everything we can to offer yarn that delivers the quality, value, and inspiration you deserve.It also means finding new ways to stay connected. In the coming year, we’ll be introducing a refreshed loyalty program and member benefits, along with more opportunities to participate, share, and become even more involved in the Lion Brand community.For our 148th birthday, we’re offering our customers a little extra value, so be sure to check out the site for our birthday gift to you. I hope you’ll take some time to explore, revisit an old favorite, or find something new for your next project.Thank you for your loyalty, your creativity, and the many ways you continue to make Lion Brand part of your lives. We’re proud to have you as part of our family, and we’re excited to keep creating with you.With gratitude,Adam Blumenthal, CEO, Lion Brand Yarn Twice the Yarn,Twice the Possibilities From versatile neutrals to fresh pops of color, these select shades are part of our World Lion Day offer. Buy one and get one free while supplies last. [buy one get one free on select yarns as displayed](https://www.lionbrand.com/collections/b1g1-select-yarns) [Shop All BOGO Colors](https://www.lionbrand.com/collections/b1g1-select-yarns) Thank you for making Lion Brand part of your creativity, your traditions, and your next great idea. Offer ends 9am EST 8/11/26Lower priced yarn will be discounted. Not all yarns and kits shown in email may qualify for promotion. Cannot be combined with other offers such as Lion Rewards coupons. 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[Manage Preferences](https://manage.kmail-lists.com/subscriptions/update?a=J4uKBB&c=01KZJ7E2Y4GG63FFMJRJ68TEHR&k=0e7f20753f255c46950abd221d63a7ae&se=lionbrand%40mailspo.com&m=01KZM3NVD3F7PDRZTCHY3DE9CJ&r=01KZNZ49K2KXHGH318ERQ4GB1B) or [Unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=J4uKBB&c=01KZJ7E2Y4GG63FFMJRJ68TEHR&k=0e7f20753f255c46950abd221d63a7ae&se=lionbrand%40mailspo.com&m=01KZM3NVD3F7PDRZTCHY3DE9CJ&r=01KZNZ49K2KXHGH318ERQ4GB1B). Lion Brand Yarn125 Chubb Ave. Lyndhurst, New Jersey 07071 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Happy World Lion [Brand] Day! 🦁","children":["$","$L23",null,{"email":{"id":"f245bc09-b412-4bd9-b069-4a247924916f","subject":"Happy World Lion [Brand] Day! 🦁","previewText":"Can't see this email? 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