27:I[56264,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"GuestHistoryRecorder"] 28:I[3004,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/2tie5rqwdsi89.js","/_next/static/chunks/2dnipz2c0692b.js","/_next/static/chunks/1mf5iq195c2sn.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/0_02m0ghanddv.js"],"EmailPreview"] 2b:I[27201,["/_next/static/chunks/3fntmmi971322.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 29:Tc11c,

Picture the coat that's seen four winters and still holds its shape. The breeches molded to your seat in the saddle.

Everything in the shop right now is exactly that kind of piece. Made to become the ones you reach for first, year after year.

SHOP THE GOOD STUFF

"The quality of these items is so fine, people in and out of the arena ask me where I buy my clothes. Unzip, and protect the saddle. Zip back up and go to dinner in a nice restaurant. I love it and I’m a forever customer and fan."

"I wanted [an Asmar Equestrian coat] since the Equestrian World Cup in Vegas. The colors are so gorgeous and it fit as perfectly as the ones I tried on years ago. Great tailoring for a super flattering fit."

"An investment piece that WILL last. I have had my [Asmar Equestrian coat] since 2014. I always get comments about how nice of a coat it is, even before people see the hidden skirt. I have ridden in it, mucked a lot of stalls in it, fallen in the mud, body clipped in it, and generally abused this coat. It still looks perfect after every wash, enough so that this last winter (2019) I wore it to a wedding."

Photo credit: Bianca Shannon

We designed for the piece that gets better with wear, not the one that photographs well for a month and fades. The stitching holds. The cut stays chic, season after season, because it was never chasing a trend in the first place.

SHOP THE GOOD STUFF

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Noel Asmar Group Inc. - Equestrian

2a:Ta47,[Pieces that gets better with time](https://www.asmarequestrian.com/collect= ions/the-all-weather-rider) Picture the coat that's seen four winters and still holds its shape. The br= eeches molded to your seat in the saddle. =E2=80=8B Everything in the shop right now is exactly that kind of piece. Made to bec= ome the ones you reach for first, year after year. [SHOP THE GOOD STUFF](https://www.asmarequestrian.com/collections/the-all-w= eather-rider) [All Weather Rider SS25](https://www.asmarequestrian.com/collections/the-al= l-weather-rider) =E2=80=8A "The quality of these items is so fine, people in and out of the arena ask = me where I buy my clothes. Unzip, and protect the saddle. Zip back up and g= o to dinner in a nice restaurant. I love it and I=E2=80=99m a forever custo= mer and fan." =E2=80=8A [All Weather Rider SS23](https://www.asmarequestrian.com/collections/the-al= l-weather-rider) =E2=80=8A "I wanted [an Asmar Equestrian coat] since the Equestrian World Cup in Vega= s. The colors are so gorgeous and it fit as perfectly as the ones I tried o= n years ago. Great tailoring for a super flattering fit." =E2=80=8A [All Weather Rider - Anniversary Edition](https://www.asmarequestrian.com/c= ollections/the-all-weather-rider) =E2=80=8A =E2=80=8A "An investment piece that WILL last. I have had my [Asmar Equestrian coat] = since 2014. I always get comments about how nice of a coat it is, even befo= re people see the hidden skirt. I have ridden in it, mucked a lot of stalls= in it, fallen in the mud, body clipped in it, and generally abused this co= at. It still looks perfect after every wash, enough so that this last winte= r (2019) I wore it to a wedding." =E2=80=8A Photo credit: Bianca Shannon We designed for the piece that gets better with wear, not the one that phot= ographs well for a month and fades. The stitching holds. The cut stays chic= , season after season, because it was never chasing a trend in the first pl= ace. [SHOP THE GOOD STUFF](https://www.asmarequestrian.com/collections/the-all-w= eather-rider) =E2=80=8A [Facebook](https://www.facebook.com/asmarequestrian) [Instagram](https://www.instagram.com/asmarequestrian/) [Pinterest](https://www.pinterest.ca/asmarequestrian/) [Twitter](https://twitter.com/asmarequestrian) No longer want to receive these emails? [Unsubscribe](https://manage.kmail-= lists.com/subscriptions/unsubscribe?a=3DQarymE&c=3D01KZHWEDZAB7ZH6FZVXHGBYT= JC&k=3D476726a821ce48546689458f5bcbc2c2&se=3Dasmarequestrian%40mailspo.com&= m=3D01M0B6E61N8WBKV2PW7AFTQBH4&r=3D01M0D9DWWMM18VY71ETE59ZQ83). Noel Asmar Group Inc. - Equestrian 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"The Good Stuff ✨","children":[["$","$L27",null,{"emailId":"f7a35598-f498-4e53-9d31-290eca559b5e"}],["$","$L28",null,{"email":{"id":"f7a35598-f498-4e53-9d31-290eca559b5e","subject":"The Good Stuff ✨","previewText":"[Pieces that gets better with time](https://www.asmarequestrian.com/collect=\nions/the-all-weather-rider)\n\nPicture the coat that's seen four winters and still holds its shape. The br=\neeches molded to your seat in the saddle.\n\n=E2=80=8B\n\nEverything in the shop right now is exactly that kind of piece.","sentAt":"2026-08-19T15:31:18.000Z","classification":"marketing","imageCount":11,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/f7a35598-f498-4e53-9d31-290eca559b5e.jpg","emailType":"newsletter","typeConfidence":"guess","typeBasis":"no stronger signal","brand":"$25:props:brands:59","bodyHtml":"$29","textBody":"$2a","bodyFallback":null}}]]}] a:null f:[["$","title","0",{"children":"The Good Stuff ✨ by Asmar Equestrian | Mailspo"}],["$","meta","1",{"name":"description","content":"[Pieces that gets better with time](https://www.asmarequestrian.com/collect=\nions/the-all-weather-rider)\n\nPicture the coat that's seen four winters and still ho"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/f7a35598-f498-4e53-9d31-290eca559b5e"}],["$","meta","4",{"property":"og:title","content":"The Good Stuff ✨ by Asmar Equestrian | Mailspo"}],["$","meta","5",{"property":"og:description","content":"[Pieces that gets better with time](https://www.asmarequestrian.com/collect=\nions/the-all-weather-rider)\n\nPicture the coat that's seen four winters and still ho"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/f7a35598-f498-4e53-9d31-290eca559b5e"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/f7a35598-f498-4e53-9d31-290eca559b5e.jpg"}],["$","meta","9",{"property":"og:image:alt","content":"Asmar Equestrian email creative: The Good Stuff ✨"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-08-19T15:31:18.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"The Good Stuff ✨ by Asmar Equestrian | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"[Pieces that gets better with time](https://www.asmarequestrian.com/collect=\nions/the-all-weather-rider)\n\nPicture the coat that's seen four winters and still ho"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/renders/f7a35598-f498-4e53-9d31-290eca559b5e.jpg"}],["$","meta","16",{"name":"twitter:image:alt","content":"Asmar Equestrian email creative: The Good Stuff ✨"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.3lxqohtg4uvbd.ico","sizes":"48x48","type":"image/x-icon"}],["$","$L2b","18",{}]]

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