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September 2026 | Founder's Note 27

A Note From the Founder

Hi there,

Your inbox is about to fill up with a very specific kind of email. "Back to training." "Reset your routine." If you've been on a supplement brand's newsletter list for more than a year, you've seen this before.

September is the industry's second run at January. Slightly quieter, but just as calculated. Gyms fill back up, summer holidays end, and every brand in this category knows there's a window where people are motivated and slightly guilty about the last two months.

So before you see any of it, here's what I think is actually worth paying attention to when you're getting back into training after a break.

Progressive overload is still the name of the game

Your body adapts to load over time. If you're coming back after a few weeks or a couple of months off, the temptation is to jump back in at your old numbers. Don't. The evidence shows that a short break doesn't erase your progress, but going back in too hard, too fast is how people get injured (speaking from experience). Start below where you left off and let the load build over two weeks. It’ll come back faster than it left.

Protein quality matters more than protein hype

Every September, protein marketing gets louder and less precise. Here's the mechanism worth remembering: muscle protein synthesis responds to leucine, and you need roughly 2 to 3 grams of it per meal to properly trigger the response. That means spreading protein across the day, three or four servings of 20 to 40 grams each, does more for you than one enormous shake after training and nothing else.

Creatine: maintain, don't reload

If you took creatine before your break and stopped, you do not need to reload. That's a hangover from old protocols designed to saturate muscle stores quickly for research purposes, not something you need for a training restart. A standard maintenance dose, 3 to 5 grams a day, gets you back to full saturation within about two to three weeks on its own. No loading phase, no timing games. Just consistency.

Where I'd put my money

For protein, my recommendation is to try The Health Protein or The Fit Protein. Both are plant-based, built on a full amino acid profile rather than a single source, and formulated for exactly the kind of consistent, unglamorous daily use that actually moves the needle. If you prefer whey, The Strong Protein and The Lean Protein are still exactly what they've always been, and there's nothing wrong with that choice either. The key is picking one and being consistent with it.

For the training side specifically, this is where The Power Blend does its job: creatine at a proper maintenance dose as your training volume climbs back up. It's built for exactly the return-to-training window this email is about.

One thing worth saving from this email if nothing else: creatine maintenance dose is 3 to 5 grams a day, no reload needed, and it takes about two to three weeks to fully resaturate. That's genuinely useful whether you buy anything from us or not.

If you've got a return-to-training routine that's worked for you, or a question about any of this, just hit reply.

Until next time.

Shiv

Shivraj Bassi

Founder & CEO

unsubscribe

XXIV Limited T/A Innermost

09632542

United Kingdom

5th Floor 167-169 Great Portland Street London, United Kingdom W1W 5PF

2a:T12e4,[Innermost](https://www.liveinnermost.com/) [Innermost](https://www.liveinnermost.com/) September 2026 | Founder's Note 27 A Note From the Founder Hi there,Your inbox is about to fill up with a very specific kind of email. "Back to training." "Reset your routine." If you've been on a supplement brand's newsletter list for more than a year, you've seen this before. September is the industry's second run at January. Slightly quieter, but just as calculated. Gyms fill back up, summer holidays end, and every brand in this category knows there's a window where people are motivated and slightly guilty about the last two months. So before you see any of it, here's what I think is actually worth paying attention to when you're getting back into training after a break. Progressive overload is still the name of the game Your body adapts to load over time. If you're coming back after a few weeks or a couple of months off, the temptation is to jump back in at your old numbers. Don't. The evidence shows that a short break doesn't erase your progress, but going back in too hard, too fast is how people get injured (speaking from experience). Start below where you left off and let the load build over two weeks. It’ll come back faster than it left. Protein quality matters more than protein hype Every September, protein marketing gets louder and less precise. Here's the mechanism worth remembering: muscle protein synthesis responds to leucine, and you need roughly 2 to 3 grams of it per meal to properly trigger the response. That means spreading protein across the day, three or four servings of 20 to 40 grams each, does more for you than one enormous shake after training and nothing else. Creatine: maintain, don't reload If you took creatine before your break and stopped, you do not need to reload. That's a hangover from old protocols designed to saturate muscle stores quickly for research purposes, not something you need for a training restart. A standard maintenance dose, 3 to 5 grams a day, gets you back to full saturation within about two to three weeks on its own. No loading phase, no timing games. Just consistency. Where I'd put my money For protein, my recommendation is to try [The Health Protein](https://www.innermostglobal.com/products/the-health-protein?_pos=1&_sid=d0160e82b&_ss=r) or [The Fit Protein](https://www.innermostglobal.com/products/the-fit-protein?_pos=1&_sid=19a9459e2&_ss=r). Both are plant-based, built on a full amino acid profile rather than a single source, and formulated for exactly the kind of consistent, unglamorous daily use that actually moves the needle. If you prefer whey, [The Strong Protein](https://www.innermostglobal.com/products/the-strong-protein?_pos=1&_sid=fe0356002&_ss=r) and [The Lean Protein](https://www.innermostglobal.com/products/the-lean-protein?_pos=1&_sid=247825306&_ss=r) are still exactly what they've always been, and there's nothing wrong with that choice either. The key is picking one and being consistent with it. For the training side specifically, this is where [The Power Blend](https://www.innermostglobal.com/products/the-power-booster?_pos=1&_sid=78279226f&_ss=r) does its job: creatine at a proper maintenance dose as your training volume climbs back up. It's built for exactly the return-to-training window this email is about.One thing worth saving from this email if nothing else: creatine maintenance dose is 3 to 5 grams a day, no reload needed, and it takes about two to three weeks to fully resaturate. That's genuinely useful whether you buy anything from us or not.If you've got a return-to-training routine that's worked for you, or a question about any of this, just hit reply. Until next time.Shiv [Signature](https://www.liveinnermost.com/) [Signature](https://www.liveinnermost.com/) Shivraj BassiFounder & CEO [Shiv](https://www.liveinnermost.com) [Shiv](https://www.liveinnermost.com) [Shop Now](https://www.innermostglobal.com/) [Shop All](https://www.innermostglobal.com/) [Our Story](https://www.innermostglobal.com/pages/about) [Contact us](https://www.innermostglobal.com/pages/about) [50 thousand school meals donated](https://www.innermostglobal.com/pages/csr) [Custom](https://www.instagram.com/liveinnermost/) [Custom](https://www.facebook.com/liveinnermost/) [Custom](https://www.tiktok.com/@innermostglobal) [Custom](https://www.youtube.com/@innermostglobal) [unsubscribe](https://manage.kmail-lists.com/subscriptions/unsubscribe?a=PGhkN2&c=01KZ6KSVDK00D9VV4HY7NZEH3W&k=12001ec4e940c237729245eea2fbfb82&se=liveinnermost%40mailspo.com&m=01M1XPDXZDNE7CGQ41BNAZZDER&r=01M2G4AJRC23ZD1V7PFSW37C65) XXIV Limited T/A Innermost 09632542 United Kingdom 5th Floor 167-169 Great Portland Street London, United Kingdom W1W 5PF © 2026 Innermost UK. All Rights Reserved. 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Time To Get Back to Work(out)","children":[["$","$L27",null,{"emailId":"f8d74b92-5775-4669-a353-31870450cd9d"}],["$","$L28",null,{"email":{"id":"f8d74b92-5775-4669-a353-31870450cd9d","subject":"Time To Get Back to Work(out)","previewText":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nSeptember 2026 | Founder's Note 27\n\nA Note From the Founder\n\nHi there,Your inbox is about to fill up with a very specific kind of email. \"Back to training.\" \"Reset your routine.\" If you've been on a supplement","sentAt":"2026-09-14T14:30:22.000Z","classification":"marketing","imageCount":14,"thumbnailUrl":"https://mailspo-ingest.imraan-243.workers.dev/img/inbound/img/315101df7adf971227117cbb64968f88b73fb9ad95a105c156180051b63d5124","emailType":"winback","typeConfidence":"guess","typeBasis":"matched the body copy","brand":"$25:props:brands:469","bodyHtml":"$29","textBody":"$2a","bodyFallback":null}}]]}] a:null f:[["$","title","0",{"children":"Time To Get Back to Work(out) by Innermost | Mailspo"}],["$","meta","1",{"name":"description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nSeptember 2026 | Founder's Note 27\n\nA Note From the Founder\n\nHi there,"}],["$","meta","2",{"name":"robots","content":"index, follow"}],["$","link","3",{"rel":"canonical","href":"https://mailspo.com/emails/f8d74b92-5775-4669-a353-31870450cd9d"}],["$","meta","4",{"property":"og:title","content":"Time To Get Back to Work(out) by Innermost | Mailspo"}],["$","meta","5",{"property":"og:description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nSeptember 2026 | Founder's Note 27\n\nA Note From the Founder\n\nHi there,"}],["$","meta","6",{"property":"og:url","content":"https://mailspo.com/emails/f8d74b92-5775-4669-a353-31870450cd9d"}],["$","meta","7",{"property":"og:site_name","content":"Mailspo"}],["$","meta","8",{"property":"og:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/inbound/img/315101df7adf971227117cbb64968f88b73fb9ad95a105c156180051b63d5124"}],["$","meta","9",{"property":"og:image:alt","content":"Innermost email creative: Time To Get Back to Work(out)"}],["$","meta","10",{"property":"og:type","content":"article"}],["$","meta","11",{"property":"article:published_time","content":"2026-09-14T14:30:22.000Z"}],["$","meta","12",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","13",{"name":"twitter:title","content":"Time To Get Back to Work(out) by Innermost | Mailspo"}],["$","meta","14",{"name":"twitter:description","content":"[Innermost](https://www.liveinnermost.com/)\n\n[Innermost](https://www.liveinnermost.com/)\n\nSeptember 2026 | Founder's Note 27\n\nA Note From the Founder\n\nHi there,"}],["$","meta","15",{"name":"twitter:image","content":"https://mailspo-ingest.imraan-243.workers.dev/img/inbound/img/315101df7adf971227117cbb64968f88b73fb9ad95a105c156180051b63d5124"}],["$","meta","16",{"name":"twitter:image:alt","content":"Innermost email creative: Time To Get Back to Work(out)"}],["$","link","17",{"rel":"icon","href":"/favicon.ico?favicon.3lxqohtg4uvbd.ico","sizes":"48x48","type":"image/x-icon"}],["$","$L2b","18",{}]]

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