Hasselblad

26:I[56264,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"GuestHistoryRecorder"] 27:I[3004,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js","/_next/static/chunks/3_pa10o2m-p7o.js","/_next/static/chunks/35__wxim6rsyk.js","/_next/static/chunks/23ecguam33u_s.js","/_next/static/chunks/03wn0-bzh3abk.js","/_next/static/chunks/3tytzhbvmduy-.js"],"EmailPreview"] 2a:I[27201,["/_next/static/chunks/0h2qsuyze9ds1.js","/_next/static/chunks/1ymt1shyhmu-4.js","/_next/static/chunks/291ciwmgtp_xc.js","/_next/static/chunks/2owa30hnifmhr.js"],"IconMark"] 28:T9fbe, Hasselblad

Summer won't last forever, though there's still time for one last adventure. Wherever you're headed, here are some simple tips to make those final trips count.

01	Travel light

The temptation is to pack every lens "just in case." Resist it. Pick one that suits the trip and commit.

XCD 2,5/38V

Lightweight lens for travel and close-distance shooting

Buy Now >>>

XCD 2,5/55V

Wide-aperture lens for documentary and portrait shooting

Buy Now >>>

XCD 2,5/25V

Wide-angle lens for night photography

Buy Now >>>

XCD 4/28P

Lightweight, wide-angle lens for street photography

Buy Now >>>

XCD 2,8-4/35-100E

Or, a versatile zoom such as XCD 2,8-4/35-100E carries you from wide vistas to tight portraits without a single lens change, which, on a dusty roadside, you will come to appreciate.

BUY NOW

02	Follow the light, not the schedule.

Midday sun rarely flatters a photograph. Build your day around dawn and dusk instead. Difficult, high-contrast light is where a wide dynamic range proves its worth: X2D II 100C holds detail in both the bright sky and the shaded alley, so sunrise looks the way you remember it.

Buy X2D II 100C >>>

03	Bring enough storage. Or simply forget about it.

The classic holiday horror: "card full" flashing at the perfect moment. Pack spares, or set the worry aside entirely: with 1TB of built-in storage, a Hasselblad lets you create all day without a second thought.

04	Get low, and look again.

Everything shot at standing height begins to look the same. Crouch, tilt, seek a reflection.

X2D II 100C

X2D II 100C's tilt screen makes low angles effortless.

SHOP NOW

907X & CFV 100C

For the full ritual, nothing quite matches composing from the waist on the 907X & CFV 100C. Classic, considered, and quietly satisfying.

SHOP NOW

05	Shoot wide, medium and close

A sequence of grand vistas soon grows tiring, so vary your framing. And when you wish you had moved a little closer, 100 megapixels lets you crop with confidence and keep every detail. Consider it a second chance at composition.

Travel light, chase the light, and let the camera do the rest. Safe travels. And if there's still time to upgrade your gear before departure...

BRING A HASSELBLAD ALONG

We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

29:T1233,https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=c5d6fd3219&e=7d9a36d2e1 Summer won't last forever, though there's still time for one last adventure. Wherever you're headed, here are some simple tips to make those final trips count. 01 Travel light The temptation is to pack every lens "just in case." Resist it. Pick one that suits the trip and commit. XCD 2,5/38V XCD 2,5/38V Lightweight lens for travel and close-distance shooting Buy Now >>> (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=f093a055d4&e=7d9a36d2e1) XCD 2,5/55V XCD 2,5/55V Wide-aperture lens for documentary and portrait shooting Buy Now >>> (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=765647956b&e=7d9a36d2e1) XCD 2,5/25V XCD 2,5/25V Wide-angle lens for night photography Buy Now >>> (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=d27f26d82d&e=7d9a36d2e1) XCD 4/28P XCD 4/28P Lightweight, wide-angle lens for street photography Buy Now >>> (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=1529ca052d&e=7d9a36d2e1) XCD 2,8-4/35-100E XCD 2,8-4/35-100E Or, a versatile zoom such as XCD 2,8-4/35-100E carries you from wide vistas to tight portraits without a single lens change, which, on a dusty roadside, you will come to appreciate. BUY NOW (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=73b83dd21d&e=7d9a36d2e1) 02 Follow the light, not the schedule. Midday sun rarely flatters a photograph. Build your day around dawn and dusk instead. Difficult, high-contrast light is where a wide dynamic range proves its worth: X2D II 100C holds detail in both the bright sky and the shaded alley, so sunrise looks the way you remember it. Buy X2D II 100C >>> (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=a8ff8fb140&e=7d9a36d2e1) 03 Bring enough storage. Or simply forget about it. X2D II 100C The classic holiday horror: "card full" flashing at the perfect moment. Pack spares, or set the worry aside entirely: with 1TB of built-in storage, a Hasselblad lets you create all day without a second thought. 04 Get low, and look again. Everything shot at standing height begins to look the same. Crouch, tilt, seek a reflection. X2D II 100C X2D II 100C X2D II 100C's tilt screen makes low angles effortless. SHOP NOW (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=280dfa20aa&e=7d9a36d2e1) 907X & CFV 100C 907X & CFV 100C For the full ritual, nothing quite matches composing from the waist on the 907X & CFV 100C. Classic, considered, and quietly satisfying. SHOP NOW (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=004cc8af1d&e=7d9a36d2e1) 05 Shoot wide, medium and close 100 megapixels A sequence of grand vistas soon grows tiring, so vary your framing. And when you wish you had moved a little closer, 100 megapixels lets you crop with confidence and keep every detail. Consider it a second chance at composition. Travel light, chase the light, and let the camera do the rest. Safe travels. And if there's still time to upgrade your gear before departure... BRING A HASSELBLAD ALONG (https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=59aaec9920&e=7d9a36d2e1) https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=a3669c0feb&e=7d9a36d2e1 https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=80e53d26de&e=7d9a36d2e1 https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=2871596a5d&e=7d9a36d2e1 https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=ff8f967377&e=7d9a36d2e1 https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=80c21800b2&e=7d9a36d2e1 https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=eacb9d967a&e=7d9a36d2e1 We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice. Copyright © 2026 Hasselblad Group. All rights reserved. Hasselblad Group | Utvecklingsgatan 2 | Göteborg 41756 | Sweden Want to change how you receive these emails? You can update your preferences (https://hasselblad.us9.list-manage.com/profile?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&e=7d9a36d2e1&c=628560a683) or unsubscribe from this list (https://hasselblad.us9.list-manage.com/unsubscribe?u=e56e0213806c5aee040ebeb22&id=16f5cb481a&t=b&e=7d9a36d2e1&c=628560a683) . 1f:["$","article",null,{"className":"min-w-0 flex-1 overflow-hidden","aria-label":"Summer Trip? Read This First.","children":[["$","$L26",null,{"emailId":"fa736b79-c6d6-4239-aaa2-3463533a1ad2"}],["$","$L27",null,{"email":{"id":"fa736b79-c6d6-4239-aaa2-3463533a1ad2","subject":"Summer Trip? Read This First.","previewText":"https://hasselblad.us9.list-manage.com/track/click?u=e56e0213806c5aee040ebeb22&id=c5d6fd3219&e=7d9a36d2e1\n\nSummer won't last forever, though there's still time for one last adventure. 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